Ear Nose Throat Treatment Market

Fairfield Market Research foresees a consistent upward trajectory for the global ear nose throat treatment market, up from the valuation of around US$15.5 Bn registered in 2022. The market is likely to demonstrate a healthy pace of growth during 2023 – 2030.

Market Analysis in Brief

The ears, nose, and throat are interconnected organs of the human body. Ear nose throat (ENT) treatment includes the medical and surgical treatment and management of diseases such as the common cold, oesophageal abnormalities, and tonsillitis. A surge in environmental degradation has caused detrimental impacts on human health including allergic reactions coupled with increasing incidence of anti-bacterial resistance. As per the statistics presented by the CDC, noise pollution is the major cause of over 30% of all hearing loss cases in Europe.

In addition, the growing geriatric population orchestrates greater susceptibility to developing ailments related to the ear, nose, and throat. The global ear nose throat treatment market is expected to benefit from such a global scenario. Several ongoing research and development initiatives apropos to allergic diseases are unlocking numerous opportunities for the players in the market. Although higher treatment costs and relevant adverse impacts might impede market growth, developments in antibiotics and rising physician use are likely to overcome these hindrances, going forward. 

Key Report Findings

• Global ENT treatment market revenue recorded the revenue of nearly US$15.5 Bn in the year 2021
• During the forecast period, North America is expected to hold a major share of the market revenue
• Growing awareness of available treatment options and rising disposable income shall fuel the market expansion
• The top five players in the global ear nose throat treatment market include Medtronic plc (Ireland), Stryker Corporation (US), Smith & Nephew plc (UK), Olympus Corporation (Japan), and Karl Storz Gmbh & Co. KG (Germany)

Growth Drivers

Reimbursement Policies for ENT Surgical Procedures

Most of the developed nations are reimbursing various surgical procedures, based on cases. These cases can include endoscopic sinus surgery, balloon sinus dilation, tongue suspension and hyoid suspension for the treatment of obstructive sleep apnea (OSA), computer-assisted surgical navigation, and inferior turbinoplasty procedures. However, ENT surgeries performed specifically for snoring are not reimbursed. These ENT surgeries include radio frequency ablation, injection snoreplasty, laser ear surgery, pillar procedure, cosmetic rhinoplasty, and otoplasty. These surgical procedures are excluded as they fall under the category of cosmetic issues.

Reimbursement of ENT surgical procedures has enabled the uptake of these procedures at scale and reduced the burden on the populace. Moreso, the healthcare industry is also experiencing significant pressure to minimize the costs, substantial investments by governments and propitious reimbursement norms and laws in some emerging and established nations. The cumulative force of these factors is sculpting a positive picture for the global ear nose throat treatment market for the years to follow.

Growing Awareness of Affordable Medical Gadgets

The rise in the prevalence of different ear, nose, and throat ailments, specifically among the geriatric population, has presented a dire need for effective treatment options. Different products or devices based on the type of care to be given to patients are being used for a range of activities. Growing awareness of device availability is significantly influencing the growth of the global ear nose throat treatment market. Soundly backed by government efforts, individuals are becoming more informed of the cost-effective and efficient medical gadgets including ENT diagnostics, and hearing aids.

During the period of assessment, the global ENT treatment market is poised to thrive amid rising disposable income, availability of more affordable ear nose throat treatment, and improved healthcare expenditure and infrastructure. Extensive availability and awareness, funding, grants, and subsidies from governments are pivotally positioned to steepen the market growth curve. This, in turn, is generating new revenue streams for the players operating in the ear nose throat treatment market. 

Overview of Key Segments

Hearing Aids Segment Reigns Supreme

On a product basis, the ENT treatment market is divided into diagnostic devices, surgical devices, hearing aids, CO₂ lasers, hearing implants, and image-guided surgery systems. Among these, hearing aids are likely to garner a major share in the products category of the market. The rising prevalence of hearing loss, rampant rise in the geriatric population, and cutting-edge technological innovations in hearing aids are expected to bode well for the segment.

Endoscopes Segment Accounts for a Lion’s Share

The diagnostic devices segment is further bifurcated into endoscopes, and hearing screening devices. With the increasing demand for minimally invasive surgical procedures, the endoscopes segment will hold a dominant share of the global market. The launch of high-tech products is further fuelling the expansion of this segment in the global ENT treatment market.

Hospitals and Ambulatory Settings Capture a Major Share

The end user segment is further segmented into hospitals and ambulatory settings, ENT clinics, and home use. However, with a substantial rise in disposable income and greater affordability of ENT treatment, hospitals and ambulatory settings are reigning supreme in the end user segment. Furthermore, the growing elderly population, rising prevalence of hearing loss, and cutting-edge technological advancements in the hearing aid space are propelling growth across the global market. 

Growth Opportunities Across Regions

North America Cements Itself as Regional Leader

Back in 2020, North America sustained dominance in the global ENT treatment market. This can be attributed to the region's higher frequency of ailments associated with ear nose throat. The market is further expanded by growing demand for hearing aids, well-equipped ambulatory facilities, a pool of target population, and well-established large hospital chains.

On the other side, Asia Pacific is projected to grow at breakneck speed across the projection timeline. Underpinning this is a greater awareness level of early disease diagnosis, growth in healthcare expenditure, and an influx of investments by key players in the region’s ENT treatment market.

Eminent Participants in Ear Nose Throat Treatment Market

The global ENT market is highly diversified with the significant market influence of key players, domestic and international alike. During the projection timeframe, these players are anticipated to take strategic steps such as partnerships, acquisitions, and the launch of new products to stay ahead of the evolving landscape of the ENT treatment market.

Medtronic plc (Ireland), Stryker Corporation (US), Smith & Nephew plc (UK), Olympus Corporation (Japan), Karl Storz Gmbh & Co. KG (Germany), Narang Medical Limited (India), Cochlear Limited (Australia), Hoya Corporation (Japan), SinuSys Corporation (US), GN Store Nord (Denmark), Welch Allyn (Hill-Rom Holding Inc.) (Denmark), Acclarent, inc. (a subsidiary of Johnson & Johnson) (US), Sonova Holding AG (Switzerland), Atos Medical AB (Sweden), William Demant Holding a/s (Denmark), Zounds Hearing Inc. (US), WS Audiology A/S (Denmark), MED-EL GmbH (Austria), Rion Co. Ltd (US), American Hearing Systems Inc. (US),  Meril Life Sciences Pvt Ltd (India), Starkey Hearing Technology (US), Intersect ENT, Inc. (US), Lumenis (Israel), Audina Hearing Instruments (US), Horentek Systems (Italy), Richard Wolf GmbH (Germany), and Alma Lasers (Israel) are among the leading players operating in the ENT treatment market.

Regional Classification of the Global Ear Nose Throat Treatment Market is Listed Below:

North America

• U.S.
• Canada

Europe

• Germany
• France
• Spain
• U.K.
• Italy
• Russia
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Southeast Asia
• Rest of Asia Pacific

 Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East and Africa

• GCC
• South Africa
• Rest of Middle East & Africa

*Regions and countries are subject to change based on data availability.

Key Elements Included In The Study: Global Ear Nose Throat Treatment Market

• Ear Nose Throat Treatment Market by Product/Technology/Grade, Application/End-user, and Region
• Executive Summary (Opportunity Analysis and Key Trends)
• Historical Market Size and Estimates, Value, 2018 - 2022
• Market Value at Regional and Country Level, 2023 - 2030
• Market Dynamics and Economic Overview
• Market Size in Value, Growth Rates, and Forecast Figures, 2023 - 2030
• Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
• Regional and Product/Grade/Application/End-user Price Trends Analysis
• Value Chain and Five Force’s Analysis
• Regional/Sub-region/Country Market Size and Trend Analysis
• Company Market Share Analysis and Key Player Profiles

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