Local Craft Breweries to Make a Strong Case for Global Fruit Beer Market

Beer is one of the most consumed alcoholic beverages across the globe. In terms of volume, the global consumption in 2018 reached nearly 188 million kilolitres. Subcategories of beer such as craft beer, flavoured beer, fruit beer, and beers with higher alcohol contents have gained significant growth in recent years. A few years ago, consumer buying behaviour towards beer was simple and straightforward. However, with the influx of different varieties of beer hitting the shelf, the behaviour indicates a change too.

Fairfield Market Research indicates that flavour-infused beverages have been tremendously successful across categories. For instance, cider has experienced significant growth in recent years. The local and regional craft brewers have played a monumental role in introducing flavours, creating a seminal change amongst beer consumers.

Different varieties of fruit-flavoured beer are available range from berries, mangoes, apple, peach etc., spoiling the consumers with choice. Fruit beers are often very refreshing and complement meals with little sweetness as is desired. Increased popularity of flavoured alcoholic beverages and rising trend of craft beer is expected to fuel the market growth during the forecast period.

Sweeter Flavours, Millennials, and Generation Z Stoke Demand for Global Fruit Beer Market

Millennials and Generation Z have also contributed significantly to the growing demand for fruit beer. While young consumers, in general, remain an important target segment, women, in particular, have caught the eye of fruit beer makers. The female demographic is seen to favour flavoured beer as compared to conventional ones. To broaden the consumer base, manufacturers are vying for female attention by offering sweeter flavours, attractive colours, and lower-calorie product.

Players are manufacturing creative blends to attract more female consumers to tap into a vast yet underexplored market. Furthermore, while purchasing fruit beer, consumers make at-shelf decisions, thus it is important to steal the consumer attention as quickly as possible. To address this, manufacturers are focused on developing convenient and attractive packaging solutions. Increased penetration of consumer-centric product profile is further expected to drive the market demand.

Berry Flavoured Beer to Reflect Potential Value Share

The global fruit beer market is segmented on the basis of flavour type, sales channel, and region. Based on flavour type, the berry flavour segment occupied a sizeable value share in 2019. Natural fruit flavour infused products are perceived to have high antioxidants and thus remain a preferred choice amongst millennials. Additionally, the sugar content in berry is low, which adds a hint of sweetness, making its calorie count low.

Based on sales channel, the online segment is expected to register relatively high growth during the forecast period. As the pandemic redefines the term socializing, consumers prefer to enjoy a drink at home instead of going to pubs and bars. Thus, a shift in their preference towards online shopping is expected to drive the segment growth over the forecast period.

Europe Fruit Beer Market to Lead the Way as Neighbourhood Pubs Add Flavours

Globally, North America is expected to attain a favourable growth in the fruit beer market. The increased influx of craft beers in the region is expected to boost the demand for fruit beer. In 2017, the craft brewing industry in the U.S. alone was valued at around US$ 58 Bn. The growing preference for flavoured alcoholic beverages to pair with food is driving the overall market growth in the country.

Europe is expected to register favourable growth over the forecast period. Beer in the region has been brewed with a variety of fruits for centuries. As the “better for you” movement in the region gains momentum, manufacturers are introducing low-calorie fruit beers, which are less sweet and claims to offer antioxidants. Beer festivals, the influx of neighbourhood pubs, normalized social drinking, and home brewing are expected to the European fruit beer market during the forecast period.

Global Fruit Beer Market: Key Players

Some of the major players considered in the report are St. Peter’s Brewery Co. Ltd, New Belgium Brewing Company, Buxton Brewery, TITANIC BREWERY, Brouwerij Van Honsebrouck N.V., Samuel Smith Old Brewery, Innis & Gunn Brewing Company, Cascade Brewing, Dogfish Head Craft Brewery Inc., and Founders Brewing Co.

Regional Classification of the Global Fruit Beer Market is Listed Below:

North America

U.S.
Canada

Europe

Germany
France
Spain
U.K.
Italy
Russia
Rest of Europe

Asia Pacific

China
Japan
India
Southeast Asia
Rest of Asia Pacific

Latin America

Brazil
Mexico
Rest of Latin America

Middle East and Africa

GCC
South Africa
Rest of Middle East & Africa

*Regions and countries are subject to change based on data availability.

Key Elements Included In The Study: Global Fruit Beer Market

Fruit Beer Market by Product/Technology/Grade, Application/End-user, and Region
Executive Summary (Opportunity Analysis and Key Trends)
Historical Market Size and Estimates, Value and Volume, 2019 - 2022
Volume Consumption at Regional and Country Level, 2023 - 2030
Market Dynamics and Economic Overview
Market Size in Value and Volume, Growth Rates, and Forecast Figures, 2023 - 2030
Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies
Regional and Product/Grade/Application/End-user Price Trends Analysis
Value Chain and Five Force’s Analysis
Regional/Sub-region/Country Market Size and Trend Analysis
Company Market Share Analysis and Key Player Profiles

Post Sale Support, Research Updates & Offerings

We value the trust shown by our customers in Fairfield Market Research. We support our clients through our post sale support, research updates and offerings.

The report will be prepared in a PPT format and will be delivered in a PDF format.

Additionally, Market Estimation and Forecast numbers will be shared in Excel Workbook.

If a report being sold was published over a year ago, we will offer a complimentary copy of the updated research report along with Market Estimation and Forecast numbers within 2-3 weeks’ time of the sale.

If we update this research study within the next 2 quarters, post purchase of the report, we will offer a Complimentary copy of the updated Market Estimation and Forecast numbers in Excel Workbook.

If there is a geopolitical conflict, pandemic, recession, and the like which can impact global economic scenario and business activity, which might entirely alter the market dynamics or future projections in the industry, we will create a Research Update upon your request at a nominal charge.

1. Executive Summary
1.1. Global Fruit Beer Market Snapshot
1.2. Key Market Trends
1.3. Future Projections
1.4. Analyst Recommendations

2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.1.1. Driver A
  2.2.1.2. Driver B
  2.2.1.3. Driver C
  2.2.2. Restraints
  2.2.2.1. Restraint 1
  2.2.2.2. Restraint 2
  2.2.3. Market Opportunities Matrix
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. Covid-19 Impact Analysis
  2.5.1. Pre-covid and Post-covid Scenario
  2.5.2. Supply Impact
  2.5.3. Demand Impact
2.6. Government Regulations
2.7. Global Beer Market – Overview
2.8. Economic Analysis
2.9. PESTLE

3. Production Output and Trade Statistics, 2019 - 2022
3.1. Regional Production Statistics
  3.1.1. North America
  3.1.2. Europe
  3.1.3. Asia Pacific
  3.1.4. Latin America
  3.1.5. Middle East & Africa
3.2. Trade Statistics

4. Price Trends Analysis and Future Projects, 2019 - 2030
4.1. Key Highlights
4.2. Prominent Factors Affecting Prices
4.3. By Fruit
4.4. By Region

5. Global Fruit Beer Market Outlook, 2019 - 2030
5.1. Global Fruit Beer Market Outlook, by Fruit, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  5.1.1. Key Highlights
  5.1.1.1. Cherry
  5.1.1.2. Raspberry
  5.1.1.3. Apricot
  5.1.1.4. Peach
  5.1.1.5. Plum
  5.1.1.6. Misc. (Banana, etc.)
5.2. Global Fruit Beer Market Outlook, by Distribution, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  5.2.1. Key Highlights
  5.2.1.1. On-premises
  5.2.1.2. Off-premises
5.3. Global Fruit Beer Market Outlook, by Region, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  5.3.1. Key Highlights
  5.3.1.1. North America
  5.3.1.2. Europe
  5.3.1.3. Asia Pacific
  5.3.1.4. Latin America
  5.3.1.5. Middle East & Africa
  5.3.2. BPS Analysis/Market Attractiveness Analysis

6. North America Fruit Beer Market Outlook, 2019 - 2030
6.1. North America Fruit Beer Market Outlook, by Fruit, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  6.1.1. Key Highlights
  6.1.1.1. Cherry
  6.1.1.2. Raspberry
  6.1.1.3. Apricot
  6.1.1.4. Peach
  6.1.1.5. Plum
  6.1.1.6. Misc. (Banana, etc.)
6.2. North America Fruit Beer Market Outlook, by Distribution, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  6.2.1. Key Highlights
  6.2.1.1. On-premises
  6.2.1.2. Off-premises
6.3. North America Fruit Beer Market Outlook, by Country, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  6.3.1. Key Highlights
  6.3.1.1. U.S.
  6.3.1.2. Canada
  6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Europe Fruit Beer Market Outlook, 2019 - 2030
7.1. Europe Fruit Beer Market Outlook, by Fruit, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  7.1.1. Key Highlights
  7.1.1.1. Cherry
  7.1.1.2. Raspberry
  7.1.1.3. Apricot
  7.1.1.4. Peach
  7.1.1.5. Plum
  7.1.1.6. Misc. (Banana, etc.)
7.2. Europe Fruit Beer Market Outlook, by Distribution, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  7.2.1. Key Highlights
  7.2.1.1. On-premises
  7.2.1.2. Off-premises
7.3. Europe Fruit Beer Market Outlook, by Country, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  7.3.1. Key Highlights
  7.3.1.1. Germany
  7.3.1.2. France
  7.3.1.3. U.K.
  7.3.1.4. Italy
  7.3.1.5. Spain
  7.3.1.6. Russia
  7.3.1.7. Rest of Europe
  7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Asia Pacific Fruit Beer Market Outlook, 2019 - 2030
8.1. Asia Pacific Fruit Beer Market Outlook, by Fruit, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  8.1.1. Key Highlights
  8.1.1.1. Cherry
  8.1.1.2. Raspberry
  8.1.1.3. Apricot
  8.1.1.4. Peach
  8.1.1.5. Plum
  8.1.1.6. Misc. (Banana, etc.)
8.2. Asia Pacific Fruit Beer Market Outlook, by Distribution, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  8.2.1. Key Highlights
  8.2.1.1. On-premises
  8.2.1.2. Off-premises
8.3. Asia Pacific Fruit Beer Market Outlook, by Country, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  8.3.1. Key Highlights
  8.3.1.1. China
  8.3.1.2. Japan
  8.3.1.3. South Korea
  8.3.1.4. India
  8.3.1.5. Southeast Asia
  8.3.1.6. Rest of Asia Pacific
  8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Latin America Fruit Beer Market Outlook, 2019 - 2030
9.1. Latin America Fruit Beer Market Outlook, by Fruit, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  9.1.1. Key Highlights
  9.1.1.1. Cherry
  9.1.1.2. Raspberry
  9.1.1.3. Apricot
  9.1.1.4. Peach
  9.1.1.5. Plum
  9.1.1.6. Misc. (Banana, etc.)
9.2. Latin America Fruit Beer Market Outlook, by Distribution, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  9.2.1. Key Highlights
  9.2.1.1. On-premises
  9.2.1.2. Off-premises
9.3. Latin America Fruit Beer Market Outlook, by Country, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  9.3.1. Key Highlights
  9.3.1.1. Brazil
  9.3.1.2. Mexico
  9.3.1.3. Rest of Latin America
  9.3.2. BPS Analysis/Market Attractiveness Analysis

10. Middle East & Africa Fruit Beer Market Outlook, 2019 - 2030
10.1. Middle East & Africa Fruit Beer Market Outlook, by Fruit, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  10.1.1. Key Highlights
  10.1.1.1. Cherry
  10.1.1.2. Raspberry
  10.1.1.3. Apricot
  10.1.1.4. Peach
  10.1.1.5. Plum
  10.1.1.6. Misc. (Banana, etc.)
10.2. Middle East & Africa Fruit Beer Market Outlook, by Distribution, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  10.2.1. Key Highlights
  10.2.1.1. On-premises
  10.2.1.2. Off-premises
10.3. Middle East & Africa Fruit Beer Market Outlook, by Country, Volume (Litres) and Value (US$ Mn), 2019 - 2030
  10.3.1. Key Highlights
  10.3.1.1. Nigeria
  10.3.1.2. South Africa
  10.3.1.3. Rest of Middle East & Africa
  10.3.2. BPS Analysis/Market Attractiveness Analysis

11. Competitive Landscape
11.1. Company Market Share Analysis, 2021
11.2. Competitive Dashboard
11.3. Company Profiles
  11.3.1. Lost Coast Brewery
  11.3.1.1. Company Overview
  11.3.1.2. Product Portfolio
  11.3.1.3. Financial Overview
  11.3.1.4. Business Strategies and Development
(*Note: Above details would be available for below list of companies based on availability)
  11.3.2. Brewery Ommegang
  11.3.3. Lindemans Brewery
  11.3.4. Magic Hat Brewing Company
  11.3.5. New Belgium Brewing Company
  11.3.6. Unibroue
  11.3.7. Wells & Young's Ltd
  11.3.8. All Saints Brewering Company
  11.3.9. Shipyard Brewing Company
  11.3.10. Brouwerij Van Honsebrouck N.V.
  11.3.11. Abita Brewing
  11.3.12. Titanic Brewery

12. Appendix
12.1. Research Methodology
12.2. Report Assumptions
12.3. Acronyms and Abbreviations

Fruit Beer Market

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

Request Table of Contents

Latest Reports

Our Research Methodology