Functional Beverages Market

Rising Consumer Confidence in Fortified Food Likely to Fuel Functional Beverages Market Growth      

Today’s consumer generation is approving functional beverages as a lifestyle drink and not only thirst quenchers. Consumers are defining their own lifestyle and are choosing functional beverages that address different lifestyle preferences such as energy boost, excitement, fighting stress and fatigue and filling the gap of healthy eating. Moreover, faced with adverse effects of obesity such as diabetes, cardiovascular diseases and other lifestyle disorders, consumers are getting inclined towards beverages that support weight loss, promote weight management and complement a healthy lifestyle. According to WHO (World Health Organization), obesity incidence among individuals has tripled since 1975 and is expected to further increase in the coming years. In 2020, 39 million children aged 5 or below were overweight or suffered from obesity. The cause of this trend can be partially attributed to empty calories from traditional beverages such as soft drinks and pre-sweetened teas that increase calorie count but do not completely contribute to daily nutrition requirement. This has triggered consumption of health promoting products such as fortified food products and functional beverages since past years. In this backdrop, growing inclination towards fortified food is expected to bolster growth of the functional beverages market.  

Energy Drinks to Remain a Significant Growth Contributor in the Functional Beverages Market

Demand and sales of energy drinks is expected to increase at a stable pace, largely contributing to the growth of the functional beverages market. Energy drinks provide instant energy alongside offering physical and mental stimulation. Moreover, they also support skeletal muscle development and cardiovascular function in the body. In this space, manufacturers of functional beverages are responding to demands of consumers by formulating their product with ingredients like ginseng that promotes health and wellness along with lending credibility. Some manufacturers are also integrating their energy drinks with immune health support functionality, it being a natural fit that improves the health benefits offered by this growing category. The coming years are expected to showcase significant growth for energy drinks, which is expected to contribute in the value growth of functional beverages market.  

Asia Pacific to Present Potential Opportunities of Growth for Functional Beverages Market

Rising incidences of chronic diseases such as osteoporosis, arthritis and cardiovascular disorders has influenced consumption of healthy food and beverages. In addition, growing popularity of convenience beverages coupled with changing and busy lifestyles of consumers across countries in Asia Pacific has driven sales of functional beverages such as functional soda, functional juice, functional tea, functional sparkling water and other functional energy drinks. Moreover, high prevalence of acquired diseases such as diabetes in emerging economies of China and India has influenced consumers to shift towards active lifestyle and healthy diet. For instance, according to the analysis of International Diabetes Federation, in 2019, around 77 million individuals were diabetes patients and by 2030, the figure is expected to cross100 million. This awareness regarding consumption of healthy food and drinks has re-shaped consumer preference for natural sweeteners such as stevia energy drinks. In this backdrop, various food and beverage companies such as Coca Cola and PepsiCo Inc., are committed towards using natural ingredients and avoiding use of artificial ingredients, while decreasing the content of sugar in their beverages. This has significantly pushed the demand for functional beverages in the region and given the booming e-commerce industry along with digitization, sales of functional beverages are likely to witness an upswing across Asian countries in the coming years.

Functional Beverages Market: Competitive Landscape

Highly fragmented nature of the functional beverages market has resulted in SMEs competing with large companies. The heated competitiveness of the functional beverages market has pushed companies to re-innovate their products and focus on growth strategies such as mergers and acquisitions and strategic alliances. Few of the recent developments include new launches and tapping new distribution channels. For instance, in 2021, products of Koia will be distributed across 7-Eleven convenience stores in the US – a recent announcement made by Koia. In 2020, new functional beverage was launched by PepsiCo Inc., called Driftwell. The functionality offered by this product will de-stress consumers during pressurized situations. Promoting relaxation without inducing feeling of drowsiness is the main USP of this product as it contains L-theanine, a chemical found in tea leaves. Likewise, in 2019, a line of healthy functional beverages was launched by GacLife, which promote skin health, support sleep and provide energy, and facilitate detoxification and relaxation. In 2022, Halo Collective Inc. announced its entry into the functional beverages market by acquiring H2C Beverages, alongside establishing a US$ 30 million distribution and manufacturing agreement with Elegance Brands Inc.

Few of the key players in the global functional beverages market are PepsiCo Inc., DANONE S.A., Coca Cola, Red Bull GmbH, Monster Beverage Corporation, DuPont Nutrition Biosciences ApS, Nestle and Clif Bar.

Global Functional Beverages Market is Segmented as Below:

By Type

• Energy Drinks
• Sports Drinks
• Dairy-Based Beverages
• Juices
• Others 

By Distribution Channel

• Supermarket and Hypermarket
• Specialty Stores
• E-Commerce
• Others 

By End User 

• Athletes
• Fitness Lifestyle Users
• Others

By Region

• North America
• Europe
• Asia-Pacific
• LAMEA

Key Elements Included In The Study: Global Functional Beverages Market

• Functional Beverages Market by Product/Technology/Grade, Application/End-user, and Region
• Executive Summary (Opportunity Analysis and Key Trends)
• Historical Market Size and Estimates, Value, 2018 - 2021
• Market Value at Regional and Country Level, 2022 - 2029
• Market Dynamics and Economic Overview
• Market Size in Value, Growth Rates, and Forecast Figures, 2022 - 2029
• Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
• Regional and Product/Grade/Application/End-user Price Trends Analysis
• Value Chain and Five Force’s Analysis
• Regional/Sub-region/Country Market Size and Trend Analysis
• Company Market Share Analysis and Key Player Profiles

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Disclaimer:

• The segmentation/company profiles/countries depicted above may vary in the actual report.