Ground Coffee Market

Global Ground Coffee Market Forecast

• Global market for ground coffee to reach US$19.5 Bn in 2030 from US$13.4 Bn in 2023
• Ground coffee market revenue all set for a promising CAGR of 5.5% during 2023-2030

Quick Report Digest

1. The key trend driving the ground coffee market is the increasing demand for sustainable and ethically sourced coffee products. Consumers are prioritizing environmentally friendly practices, fair trade, and transparency in the coffee supply chain. As a result, companies focusing on sustainability and ethical sourcing are significant market growth.
2. Increasing coffee consumption is expected to drive the ground coffee market as more consumers embrace coffee culture globally. Growing appreciation for coffee's aroma, flavour, and caffeine boost, along with rising coffee shop culture, drives demand for ground coffee products, leading to market expansion and opportunities for growth.
3. Premiumisation is set to drive the market as consumers increasingly high-quality, artisanal coffee experiences. This trend fuels demand for gourmet and specialty coffee blends, prompting companies to innovate and offer premium products. As consumers show a willingness to pay for superior quality, the market responds with upscale offerings, driving overall market growth.
4. Innovations in flavour and packaging are expected to drive the ground coffee market by enticing consumers with diverse taste experiences and convenient packaging formats. Unique flavour profiles, creative blends, and attractive packaging designs cater to evolving consumer preferences, driving product differentiation, consumer engagement, and market growth.
5. Drip ground coffee type has captured the largest market share in the ground coffee market due to its convenience and compatibility with popular brewing methods such as drip coffee makers. This pre-ground format eliminates the need for manual grinding, offering consumers a hassle-free brewing experience and consistent flavour profiles.
6. The food and beverage application captured the largest market share in the ground coffee market due to its versatile usage in various culinary applications. Ground coffee serves as a key ingredient in recipes for desserts, marinades, sauces, and savory dishes, enhancing flavour profiles and driving its dominance in this segment.
7. The Asia Pacific region is experiencing growth in the ground coffee market due to increasing urbanisation, rising disposable incomes, and evolving coffee consumption habits. Additionally, growing coffee shop culture, expanding retail channels, and a burgeoning café culture contribute to the region's growing demand for ground coffee products.
8. The North America is growing in the ground coffee market due to the expanding preference for specialty and gourmet coffee, along with the rising popularity of at-home coffee brewing. Additionally, the region's dynamic café culture, coupled with innovations in product varieties, contributes to the sustained growth of the ground coffee market in North America.

A Look Back and a Look Forward - Comparative Analysis

The ground coffee market is experiencing growth due to several factors.The increasing consumer demand for convenience and ready-to-use coffee products drives the popularity of ground coffee. Additionally, the rising trend of home brewing and the proliferation of coffee shops contribute to market expansion. Moreover, the growing popularity of specialty coffee varieties and innovative flavour offerings cater to diverse consumer preferences, fueling the growth of the ground coffee market.

The growth of the ground coffee market is primarily driven by its versatile applications in various consumption settings. These include both at-home and out-of-home consumption, such as brewing coffee in drip machines, French presses, espresso machines, and pour-over methods. Additionally, the popularity of coffee pods and capsules for single-serve brewing, along with the increasing prevalence of coffee shops and cafes, further propel the growth of the ground coffee market.

The future of the ground coffee market appears promising, with continued growth anticipated due to several factors. These include the rising global coffee consumption, increasing demand for specialty and premium coffee varieties, and the growing popularity of convenient coffee solutions. Additionally, ongoing innovations in coffee processing techniques, flavour profiles, and packaging formats are expected to further drive market expansion, catering to evolving consumer preferences and lifestyles.

Key Growth Determinants

• Increasing Coffee Consumption Trend Worldwide

Increasing coffee consumption is anticipated to drive the ground coffee market due to several factors. The growing preference for at-home coffee brewing among consumers is leading to a rise in the demand for ground coffee. Additionally, the shift towards specialty and gourmet coffee varieties has fueled market growth.

Moreover, the convenience and ease of use of ground coffee products have further contributed to this trend. As consumers seek quality, flavour diversity, and convenience, the ground coffee market is expected to expand to cater to these evolving preferences. This surge in demand is likely to stimulate market growth, encouraging companies to innovate, introduce new products, and capitalise on this trend.

• Growing Premiumisation

Premiumisation is expected to drive the ground coffee market by catering to the evolving tastes and preferences of discerning consumers. As consumers become more knowledgeable about coffee, they seek higher-quality, specialty, and single-origin coffee varieties. Premium ground coffee products offer unique flavour profiles, superior quality, and a distinct origin story, commanding higher prices and profit margins.

Moreover, premiumisation enhances the overall coffee experience, elevating it beyond a mere beverage to a sensory indulgence or lifestyle choice. Brands invest in premiumisation through sourcing high-quality beans, implementing sustainable and ethical practices, and offering innovative packaging and brewing methods. This focus on premium offerings not only attracts coffee enthusiasts but also strengthens brand loyalty and differentiation in a competitive market landscape, driving growth and profitability

• Innovations in Flavour Profiles, and Packaging Formats

Innovations in flavour and packaging are propel the ground coffee market forward. The introduction of diverse and unique flavours, including exotic and seasonal variations, appeals to consumers seeking novel taste experiences. This innovation caters to evolving consumer preferences for variety and quality. Furthermore, advancements in packaging, such as resealable and eco-friendly options, enhance convenience and sustainability, aligning with consumer values.

The emphasis on user-friendly, airtight packaging also ensures prolonged freshness, a key factor for coffee enthusiasts. As a result, these innovations not only attract new consumers but also retain existing ones. By continually offering enticing flavours and sustainable packaging solutions, companies can expand their market share, foster brand loyalty, and meet the dynamic demands of the modern coffee consumer.

Major Growth Barriers

• Growing Environmental Impact

Environmental impact poses a significant challenge to the ground coffee market due to concerns about deforestation, water usage, and carbon emissions associated with coffee production. Increased awareness of these issues among consumers prompts demands for more sustainable and ethically sourced coffee products.

Meeting these demands requires significant investments in sustainable farming practices, supply chain transparency, and environmental conservation efforts, which can pose operational challenges and increase production costs for coffee producers.

• Competition from Alternative Popular Beverages

Competition from alternative beverages presents a significant challenge to the ground coffee market. With the rise of options like energy drinks, herbal teas, and specialty juices, consumers now have diverse choices beyond traditional coffee. This shift requires the coffee industry to adapt by emphasizing unique selling points, such as health benefits, sustainability, and convenience.

Moreover, to counter this challenge, the ground coffee sector must innovate, diversify product offerings, and communicate the distinct advantages of coffee to retain its consumer base amidst increasing beverage options.

Key Trends and Opportunities to Look at

1. Sustainable Sourcing

Sustainable sourcing in the ground coffee market involves practices that minimise environmental impact, promote biodiversity, and support fair labour conditions. This includes sourcing beans from certified organic farms, implementing shade-grown methods, and supporting initiatives that prioritise environmental conservation and community development in coffee-producing regions.

2. Digitalisation

Digitalisation in the ground coffee market involves advancements like online sales platforms, personalised subscription services, and IoT-enabled coffee machines. These innovations streamline purchasing, offer customised experiences, and provide data-driven insights into consumer preferences. Ultimately, digitalisation enhances convenience and connectivity, reshaping the market's customer engagement and operational efficiency.

3. Flavour Innovation

Flavour innovation in the ground coffee market involves the development of unique and enticing flavour profiles to cater to diverse consumer preferences. This includes experimenting with different bean varieties, roasting techniques, and flavour additives to create distinctive and memorable coffee experiences that appeal to discerning coffee enthusiasts.

How Does the Regulatory Scenario Shape this Industry?

The ground coffee market is subject to various regulatory frameworks that govern food safety, labeling, and trade standards. In the United States, the Food and Drug Administration (FDA) oversees the safety and labeling of coffee products, ensuring compliance with regulations such as the Food Safety Modernisation Act (FSMA) and the Federal Food, Drug, and Cosmetic Act (FD&C Act).

Similarly, the European Union regulates coffee products under the General Food Law and the European Coffee Federation's guidelines for coffee quality and labeling. Region-specific regulatory changes may include updates to labeling requirements, allergen declarations, and geographical indications that influence market dynamics. Additionally, trade agreements and tariffs may impact the import and export of coffee products between regions. Compliance with regulatory standards is essential for market access and consumer trust, driving industry efforts to adhere to evolving regulations and maintain product quality and safety standards.

Fairfield’s Ranking Board

Top Segments

1. Drip Ground Coffee Remains Favoured

Drip ground coffee type has captured the largest market share in the ground coffee market due to its convenience and compatibility with popular brewing methods such as drip coffee makers. This pre-ground format eliminates the need for manual grinding, offering consumers a hassle-free brewing experience. Additionally, drip ground coffee's consistent particle size ensures optimal extraction and flavour consistency, making it a preferred choice for both home and commercial coffee preparation.

The classic roast ground coffee will however witness notable growth owing to its enduring popularity, and wide consumer appeal. Its traditional, well-balanced flavour resonates with a broad audience, including both long-time coffee enthusiasts and new consumers. Additionally, its versatility in various brewing methods, coupled with consistent quality, makes it a go-to choice. As a result, the classic roast ground coffee type continues to attract and retain a diverse customer base, contributing to its CAGR within the ground coffee market.

2. Demand Maximum Across F&B

The food and beverage application has captured the largest market share in the ground coffee market due to its widespread usage in various culinary applications. Ground coffee serves as a versatile ingredient in recipes for desserts, marinades, sauces, and savory dishes, enhancing flavour profiles with its rich and robust taste. Additionally, its convenience and affordability make ground coffee an accessible choice for food manufacturers and culinary professionals, driving its dominance in this segment.

Application in agriculture sector is also on the rise due to several factors. This growth is attributed to the increasing use of ground coffee waste as an organic fertiliser, which aids in enhancing soil fertility and promoting sustainable agricultural practices. Furthermore, the rising adoption of coffee byproducts for composting and mulching purposes has contributed to the surge in demand within the agriculture segment, thus driving its CAGR growth.

Regional Frontrunners

North America Extends the Largest Share to Market Revenue

North America has captured the largest market share in the ground coffee market due to several factors. The region boasts a strong coffee culture and high coffee consumption rates, driven by a large population of coffee enthusiasts and widespread coffee consumption habits. Additionally, the presence of major coffee brands, extensive distribution networks, and a well-established coffee shop culture contribute to market dominance.

Moreover, North American consumers prioritise convenience and quality, leading to a preference for ground coffee products that offer consistent flavour profiles and brewing convenience. These factors collectively contribute to North America's significant share of the ground coffee market.

Asia Pacific Gears up to Exhibit Remarkable Growth Through 2030

The Asia Pacific region is expected to demonstrate a higher CAGR in the ground coffee market due to shifting consumer preferences, rapid urbanisation, and a burgeoning café culture. Increasing disposable incomes and a growing penchant for Western-style coffee consumption have fueled market expansion.

Moreover, the region's diverse landscape presents opportunities for market penetration. As a result, heightened demand for specialty coffee, evolving consumer habits, and a burgeoning café scene are propelling the remarkable CAGR growth in the Asia Pacific ground coffee market.

Fairfield’s Competitive Landscape Analysis

The competitive landscape of the ground coffee market is characterised by a mix of global giants and regional players vying for market share. Key companies such as Nestlé, J.M. Smucker, and Starbucks dominate with their extensive product portfolios and strong brand recognition.

Additionally, smaller specialty coffee roasters and boutique brands offer unique flavour profiles and artisanal blends, contributing to market diversity. Intense competition drives innovation, branding strategies, and market segmentation to cater to diverse consumer preferences.

Who are the Leaders in Global Ground Coffee Space?

• The Kraft Heinz Company
• Death Wish Coffee Company
• Starbucks
• Folgers Coffee
• Jo Coffee Royal Kona
• Hills Bros. Coffee
• Red Thread
• Kicking Horse Coffee
• Peet's Coffee
• Red Thread
• Nestlé S.A.
• The J.M. Smucker Company
• Dunkin' Brands Group, Inc.
• Keurig Dr Pepper Inc.
• Lavazza Group

Significant Industry Developments

New Product Launch

• September 2022: CoffeeB, a Swiss coffee brand, introduced a revolutionary product: compressed coffee balls, touted as "the future of single-serve coffee." Unlike conventional aluminum or plastic capsules, these balls are encased in an innovative seaweed-based material, ensuring both shape retention and environmental sustainability.
• March 2021: Beat Coffee, based in Melbourne, launched a unique instant coffee product presented in individual sachets, embodying excellence in quality, flavour, and convenience. This method preserves the coffee's richness through freeze-drying, accentuating delightful caramel and honey undertones in an instant form.

An Expert’s Eye

Demand and Future Growth

The ground coffee market is experiencing robust demand and is poised for significant future growth. With a growing global coffee culture and increasing consumption habits, particularly in emerging markets, demand for ground coffee is on the rise.

Additionally, consumers' preference for convenience and affordability drives the popularity of ground coffee products. The market's future growth is further propelled by innovations in flavour profiles, sustainable sourcing practices, and the expansion of distribution channels. As coffee continues to be a staple beverage worldwide, the ground coffee market.

Supply Side of the Market

The demand-supply dynamics in the ground coffee market are influenced by various factors. Rising global coffee consumption, coupled with increasing demand for convenience and premium-quality coffee products, drives demand. Supply is affected by factors such as weather conditions, crop diseases, and labour issues in coffee-producing regions. The current pricing structure is shaped by market competition, production costs, and consumer preferences.

Premiumisation and product differentiation contribute to higher pricing for specialty and single-origin coffee varieties. Pricing will continue to influence long-term growth as consumers seek value for money and are willing to pay higher prices for quality and sustainability.

Major trends driving competition include product innovation, sustainable sourcing practices, branding strategies emphasizing quality and authenticity, and expansion into new markets. Supply chain analysis involves sourcing coffee beans, processing, packaging, distribution, and retailing, with a focus on efficiency, sustainability, and quality control throughout the supply chain to meet consumer demands and ensure long-term growth.

Global Ground Coffee Market is Segmented as Below:

By Type:

• Drip Ground Coffee
• Classic Roast Ground Coffee
• Sumatra Ground Coffee
• Others

By Application:

• Food and Beverage
• Agriculture
• Cosmetic and Personal care
• Insecticides
• Pesticides

By Geographic Coverage:

• North America 
  • U.S. 
  • Canada 
• Europe 
  • Germany
  • U.K.
  • France
  • Italy
  • Turkey
  • Russia
  • Rest of Europe 
• Asia Pacific 
  • China
  • Japan
  • South Korea
  • India
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America 
  • Brazil 
  • Mexico 
  • Argentina
  • Rest of Latin America 
• Middle East & Africa  
  • GCC 
  • South Africa
  • Egypt
  • Nigeria
  • Rest of Middle East & Africa