K-12 Private Education Market

Global K-12 Private Education Market Forecast  

• Global K-12 private education market size to jump from US$7.5 Bn in 2022 to US$12.7 Bn in 2030
• Market revenue likely to display a solid CAGR of 7.9% between 2023 and 2030

Quick Report Digest

1. K-12 private education market because of the increasing reliance on educational technology and software solutions. Private schools are increasingly investing in software for learning management, virtual classrooms, assessment tools, and administrative functions.
2. Hardware spend analysis dominates the K-12 private education market due to the essential role of technology in education. Private schools prioritise investments in hardware like computers and tablets to facilitate digital learning, resulting in a significant market share.
3. High school applications lead the K-12 private education market because they are pivotal for students' academic and career advancement. Private high schools offer specialised programs, college preparation, and diverse subject choices, attracting families seeking enhanced educational opportunities and driving market dominance.
4. On-premise deployment mode holds the largest market share in the K-12 private education market due to data security concerns and regulatory compliance. Many private institutions prefer to maintain control over their data and IT infrastructure, ensuring data privacy and autonomy.
5. Public-type schools, publicly funded but independently operated, dominate the K-12 private education market because they combine the advantages of private education with government support. They offer quality education without high tuition fees, making them popular among families seeking affordability and quality.
6. North America dominates the K-12 private education market due to its well-established private education sector, strong demand for quality education, favourable economic conditions, and diverse range of private school offerings. Additionally, government policies like voucher programs expand access to private education.
7. The Asia Pacific region is likely to experience the fastest growth rate, majorly due to rapid urbanisation, a rising middle class, strong growth in demand for quality education, favourable government policies, and increasing foreign investments in education and EdTech sector.
8. The market for K-12 private education is expanding in North America due to the rise in packaging needs in the food and beverage, pharmaceutical, and cosmetics industries. Additionally, consumers of packaged goods prioritised convenience and packaging that complemented their lifestyles and provided value.

A Look Back and a Look Forward - Comparative Analysis

The K-12 private education market is growing due to several factors. Parents increasingly seek specialised curricula, smaller class sizes, and individualised attention for their children. Private schools offer innovative teaching methods and diverse programs. Additionally, government policies, such as school choice programs and rising income levels, contribute to market growth.

The COVID-19 pandemic has accelerated the adoption of private online and hybrid learning models, further fueling the expansion of the private education sector. The market witnessed staggered growth during the historical period 2018 - 2022. This is due to the substantial growth of the major end-use application sectors, such as high schools and middle schools.

Middle schools are growing in the K-12 private education market due to their focus on addressing the unique developmental needs of early adolescents. They offer specialised curricula and support, attracting parents seeking a more tailored and nurturing educational environment during this critical stage of a child's growth.

The future of the K-12 private education market looks promising. It will likely continue to grow as demand for personalised and quality education remains strong. Technological advancements will further enhance online and blended learning options. The market may see increased competition and innovation as private schools adapt to changing educational trends and student needs. Government policies and affordability initiatives will also play a role in shaping the market's future.

Key Growth Determinants

• Growing Popularity of Learning Analytics in Education Sector

The growing popularity of learning analytics in the educational sector is driving the K-12 private education market by enabling data-driven decision-making and personalised learning experiences. Learning analytics leverages data from students' performance and engagement to identify strengths and weaknesses, tailor instructional strategies, and predict academic outcomes.

Private K-12 institutions are increasingly adopting these tools to improve student outcomes, enhance teaching methods, and demonstrate value to parents and students. This data-driven approach not only helps in addressing individual student needs but also aids in resource allocation and curriculum development, making private K-12 education more effective and competitive. As a result, the K-12 private education market is experiencing growth driven by the transformative potential of learning analytics.

• Increasing Emphasis on Students’ Academic Outcomes

Improving student academic outcomes is a significant driver of growth in the K-12 private education market. Parents increasingly seek personalised, high-quality education for their children, and private institutions often prioritise smaller class sizes, tailored curricula, and individualised support.

Positive academic results, including higher test scores and college placement rates, serve as compelling marketing points for these schools. As a result, the pursuit of better academic performance is fueling demand and enrollment in private K-12 education, strengthening its position in the education sector.

• Growing Availability of Specialised Programs

The proliferation of specialised programs is propelling the K-12 private education market. Parents are increasingly seeking tailored educational experiences such as advanced placement (AP) courses, international baccalaureate (IB) programs, language immersion, STEM-focused curricula, and special needs education.

Such programs cater to diverse learning needs and interests, attracting families looking for comprehensive and individualised learning opportunities. As private schools expand their offerings, they draw more students, driving market growth by fulfilling the demand for specialised, high-quality education in the K-12 sector.

Major Growth Barriers

• High Costs of Schooling

The high cost of private schooling presents a significant challenge to the K-12 private education market. Tuition fees, additional expenses, and associated costs deter some families from accessing private education. This financial barrier limits the market's reach, impacting enrollment rates.

Schools must find ways to address affordability concerns through scholarships, financial aid programs, or innovative pricing models to remain competitive and ensure accessibility. Overcoming the cost challenge is crucial for sustaining growth and inclusivity in K-12 Private Education.

• Enrollment Volatility

Enrollment volatility poses a significant challenge to the K-12 private education market. Economic fluctuations and changing family circumstances can lead to unpredictable shifts in student enrollment.

During economic downturns, families may opt for more affordable public education options, causing private schools to experience declines in enrollment and revenue. This instability can disrupt budget planning and financial sustainability, making it challenging for private institutions to maintain consistent educational quality and resources, ultimately impacting their competitiveness in the market.

Key Trends and Opportunities to Look at

1. Online and Blended Learning

Online and blended learning technologies are revolutionising the K-12 private education market. These tools encompass virtual classrooms, learning management systems (LMS), video conferencing platforms, and interactive educational software. They provide flexible, remote learning options, personalised instruction, and the ability to adapt to changing educational needs. These technologies enhance accessibility, engagement, and educational outcomes, making them integral to the future of private K-12 education.

2. Personalised Learning

Personalised learning technology is reshaping the K-12 private education market by tailoring education to individual student needs. It utilises adaptive software, Al algorithms, and data analytics to create customised learning pathways. These technologies assess student progress, identify strengths and weaknesses, and adjust instructional content accordingly. The result is a more effective and engaging learning experience that maximises student potential and academic achievement while accommodating diverse learning styles and paces.

3. EdTech Integration

EdTech integration is a key driver in the K-12 private education market. Private schools are incorporating educational technology, such as interactive apps, digital textbooks, and learning management systems (LMS), into their curricula. This integration enhances teaching methods, student engagement, and administrative efficiency. It also equips students with digital skills crucial for their future. EdTech integration allows private institutions to stay competitive and meet the evolving demands of modern education.

How Does the Regulatory Scenario Shape this Industry?

The regulatory landscape significantly shapes the K-12 private education market in the US. Regulations vary by state, but they typically govern areas such as accreditation, curriculum standards, teacher qualifications, and funding. Compliance with these regulations is mandatory for private schools to operate legally and offer recognised diplomas. One way the regulatory landscape affects private schools is through accreditation.

Many states require private schools to seek accreditation from recognised accrediting bodies to ensure they meet educational standards. Accreditation can enhance a school's reputation and attract students and families seeking quality education. However, the accreditation process can be rigorous and costly, posing a challenge for some private schools.

Moreover, voucher programs and school choice policies introduced in some states have expanded access to private education. These programs allow public funds to be used for private school tuition, making private education more accessible to low-income families. However, the regulatory framework surrounding these initiatives varies, and private schools must navigate compliance requirements and eligibility criteria. The regulatory landscape continues to evolve, influencing the growth and accessibility of the K-12 private education market in the United States.

Fairfield’s Ranking Board

Top Segments

1. On-premises Deployment Mode Continues to Gain Preference, Cloud Penetrates Faster

On-premise deployment mode has captured the largest market share in the K-12 private education market due to factors such as data security concerns and regulatory compliance. Many educational institutions, especially private schools, prioritise keeping sensitive student data on their servers to maintain control and ensure data privacy.

Additionally, some schools may have limited internet connectivity, making on-premise solutions more viable. While cloud adoption is increasing, on-premise deployment remains a dominant choice for institutions looking to safeguard data and maintain autonomy over their IT infrastructure.

On the other hand, the cloud deployment mode is anticipates a higher rate of growth in demand over the forecast years as it offers greater scalability, flexibility, and cost efficiency. With the growing emphasis on digital learning and remote education, cloud-based solutions provide educators and students with easy access to resources from anywhere.

Cloud-based solutions enable seamless collaboration, data storage, and remote learning management. Moreover, cloud deployment simplifies IT infrastructure management, lowers maintenance costs, and allows institutions to keep pace with evolving educational technology trends. As a result, the adoption of cloud-based solutions is rapidly expanding in the K-12 private education market.

2. Application to be the Maximum in High Schools

High school applications have captured the largest market share in the K-12 private education market due to their critical role in academic and career advancement. Private high schools often offer specialised programs, college preparation, and a wider range of subject choices, attracting families seeking enhanced educational opportunities for their children's future.

Moreover, the increasing importance of high school diplomas for college admissions and career prospects drives demand for quality high school education. As a result, private high school applications dominate the market share by addressing these crucial academic and future-oriented needs.

Pre-primary and primary school applications, on the other side, will see the fastest CAGR through 2030, for their fundamental role in laying the educational foundation. Parents are increasingly recognising the importance of early childhood education and quality primary education.

Private schools in these segments often offer innovative teaching methods, individualised attention, and enhanced learning environments. As a result, the demand for private pre-primary and primary education is growing rapidly, with parents seeking to provide their children with a strong educational start, contributing to the high CAGR in this sector.

3. Hardware Spend Analysis Leads, Remote Learning Trend Bolsters Software Spend Analysis

Hardware spend analysis has captured the largest market share in the K-12 private education market because it plays a crucial role in technology-driven education. Private schools often prioritise investing in modern hardware, such as computers, tablets, interactive whiteboards, and other devices, to enhance the learning experience. This hardware facilitates digital learning, interactive lessons, and remote education.

With the increasing adoption of technology in education, schools allocate a significant portion of their budgets to hardware, making hardware spend analysis a dominant segment in the market.

In line with the increasing reliance on educational technology and software solutions, the software spend analysis segment is expectd to perform better over the years to come. Private schools are increasingly investing in software for learning management, virtual classrooms, assessment tools, and administrative functions.

The COVID-19 pandemic accelerated the adoption of software for remote learning, and this trend continues. As private institutions seek to modernise and improve educational outcomes, they allocate more of their budgets to software solutions, driving the high growth rate in this segment.

4. Public-funded K-12 Education to Spearhead

Publicly funded K-12 private education providers have captured the largest market share due to their financial accessibility. These schools receive government funding or subsidies, making them more affordable for a broader range of students. They often maintain high educational standards while offering diverse programs and resources.

Public-private partnerships in education have also led to the growth of public-type private schools, further increasing their market dominance by combining the advantages of private instruction with public funding and oversight.

Private-type K-12 education is all set for a higher rate of growth, attributing to the increasing demand for personalised and specialised instruction. Parents are increasingly seeking tailored learning experiences for their children. Private schools offer flexibility in curriculum design, smaller class sizes, and innovative teaching methods.

Moreover, rising disposable incomes among families and a desire for enhanced educational quality are driving enrollment in private institutions. These factors collectively contribute to the projected higher growth rate in the private K-12 education sector.

Regional Outlook

North America Benefits the Most from its Private Education Sector

North America has captured the largest market share in the K-12 private education market due to several factors. The region boasts a well-developed private education sector with a long history of private schools offering diverse programs and specialised curricula. There is a strong growth in demand for quality education, driven by a perception of better educational outcomes, safety, and innovative teaching methods in private schools.

In addition, favourable economic conditions, including a significant middle-class population with disposable income, enable families to invest in private education. Furthermore, various state-level voucher programs and school choice initiatives in the US have increased access to private schools, further driving market growth. These factors, coupled with a robust regulatory framework, make North America a dominant player in the K-12 private education market.

Mounting Investments in Education Sector to Foster Asia Pacific’s Position in Global Market

The Asia Pacific market is perceived as the most lucrative regional market owing to the rapid pace of urbanisation, a rising middle class, and growing emphasis on quality education that are creating a surge in demand for private schools. Additionally, countries in the region, such as China, and India, have large populations with a strong focus on education, and a willingness to invest in private education for their children.

Furthermore, favourable government policies, and increased foreign investments in education contribute to market expansion. These factors collectively fuel the robust growth of the K-12 private education market in the Asia Pacific region.

Fairfield’s Competitive Landscape Analysis

The global K-12 private education market is a consolidated market with fewer major players present across the globe. The key players are introducing new products as well as working on the distribution channels to enhance their worldwide presence. Moreover, Fairfield Market Research is expecting the market to witness more consolidation over the coming years.

Who are the Leaders in the Global K-12 Private Education Space?

1. Pearson
2. Educomp Solutions
3. Cognita
4. Nord Anglia Education
5. GEMS Education
6. Bright Horizons Family Solutions
7. Chegg
8. TAL Education Group
9. The Princeton Review
10. Kumon
11. F. Education First
12. Scholastic Corporation
13. Meritnation
14. LeapFrog Enterprises
15. Mosaica Education

Significant Company Developments

New Product Launch

• January 2023: Cengage Group has partnered with Gale Digital Scholar Lab to facilitate project-based learning. Through this platform's advanced features, educators, professors, and students within the same university can collaborate on digital humanities projects.

Distribution Agreement

• January 2023: McGraw Hill has revealed that two educational institutions in Egypt, namely Rajac International School and OWN Heliopolis School, are extending their adoption of McGraw Hill's cutting-edge digital resources, catering to students ranging from kindergarten to grade 12.

An Expert’s Eye

Demand and Future Growth

An increase in demand for quality education is driving the market. The K-12 private education market is poised for continued growth and evolution. As demand for quality education rises, private schools are adapting to innovative technologies and personalised learning approaches.

Prospects include further integration of online and blended learning, enhanced use of data analytics, and expanded access to specialised programs. Government policies and affordability initiatives will also influence the market's trajectory, making it a dynamic and competitive sector in education.

Supply Side of the Market

According to our analysis, the manufacturers present in the case packaging machine market are focusing on enhancing the machine capacities and competencies by introducing new models in the 25 to 50 CPM category, which will help the end users to work more effectively and efficiently.

For instance, in September 2022, in order to satisfy CPQ clients' requests for packing between 30 and 50 cases per minute, Brenton announced a new continuous motion side-load case packer. K-12 Private Education producers are working on technologically advanced versions that require integrating automation, robotics, and AI in order to increase production, accuracy, and adaptability.

Intelligent features, preemptive maintenance, and real-time monitoring are becoming more prevalent. In addition, a number of firms are creating case packing equipment to assist eco-friendly packaging techniques in response to rising environmental concerns. This can mean implementing energy-saving technologies, utilising environmentally friendly materials, and optimising package designs to save waste. These might make the machine's environmental impact even smaller.

Leading countries in the K-12 private education market include the United States, China, India, Japan, and the UK. The US has a robust private education sector with a wide range of independent schools. China's growing middle class and emphasis on quality education have fueled the demand for private schools.

India is experiencing a surge in private K-12 institutions due to changing demographics and rising incomes. Japan and the UK have well-established personal education systems known for their academic excellence, contributing significantly to the global market.

The major distributors in the K-12 private education market are typically the private schools themselves. These institutions directly provide educational services to students and their families, often managing admissions, curriculum development, and student support services.

Additionally, some K-12 private education providers may collaborate with educational consultants, agencies, or franchise networks to expand their reach and market presence. However, the primary distribution channel remains the private schools, which cater to students from kindergarten through the 12th grade, offering a diverse range of educational programs and services.

Global K-12 Private Education Market is Segmented as Below:

By Type:

• Public
• Private

By Deployment Mode:

• Cloud
• On-Premise

By Application:

• High School
• Middle School
• Pre-Primary School and Primary School

By Spend Analysis:

• Hardware
• Software
• Others

By Geographic Coverage:

• North America 
  • U.S. 
  • Canada 
• Europe 
  • Germany
  • U.K.
  • France
  • Italy
  • Turkey
  • Russia
  • Rest of Europe 
• Asia Pacific 
  • China
  • Japan
  • South Korea
  • India
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America 
  • Brazil 
  • Mexico 
  • Argentina
  • Rest of Latin America 
• Middle East & Africa  
  • GCC 
  • South Africa
  • Egypt
  • Nigeria
  • Rest of Middle East & Africa