Mailer Packaging Market

Global mailer packaging market is likely to exhibit a promising growth curve as far as the short-term outlook is considered. The report will uncover the insights into how the market growth will unfold in the next few years.

Market Analysis in Brief

Tightening regulatory screws around the sustainability of packaging solutions forms the base for establishment of the mailer packaging sector. The considerable proportion of the proliferating number of online shoppers is now preferring eco-friendly packaging, which boosts paper mailers. The availability of mailers made from a few other sustainable materials further complements the scenario. Reusability, recyclability, lighter weight, and customizability are the most sought-after features of mailers, and the advantage of wide branding space, and quality will win further new areas of application for mailer packaging across the exploding e-commerce industry. Dramatically surging consumer inclination toward online shopping is predominantly driving the growth of mailer packaging market. The accelerated transition of packaging industry to sustainable solutions is also a substantial growth driver.

Key Report Findings

• Rise in international trade to bode well for the mailer packaging market
• COVID-19 pandemic fostered the use of protective packaging solutions like mailers
• e-Commerce industry’s unprecedented growth to heighten growth prospects of mailer packaging industry
• Cushioned mailers continue to dominate in line with shooting sales of consumer products
• North American market at the forefront with mounting delivery needs in consumer electronics, and durable goods sectors

Growth Drivers

Favorable International Trade Scenario

Momentous growth in the international trade post COVID-19 pandemic remains instrumental in driving the demand for safe packaging solutions such as mailer packaging for fragile and non-fragile goods. Since past few years, international trading scenario has always been reflecting an impressive growth curve, except during the COVID-19 period. After the pandemic, trading activities showcased a significant upswing and the future scenario is expected to further grow, which is expected to bode well for the mailer packaging market. For instance, according to the World Trade Organization, in 2021, value and volume of world trade increased by 6% and 4%, respectively. In addition, the demand for foreign goods increased pushing their volume growth by 3% in 2022, as per the United Nations Conference on Trade and Development.

Furthermore, the rise in seaborne trading has also influenced the growth of the mailer packaging market. With steady evolution of the maritime industry, international trade via sea has increased considerably. According to United Nations Conference on Trade and Development, approximately 80% of the trade volume on the global front is carried out via sea. As per the Organization for Economic Co-operation and Development (OECD), about 90% of the overall cargo is transported via maritime trading and it is expected to almost triple by end of 2050. That said, the use of mailer packaging to transport goods over long distances is likely to increase. In this backdrop, rise in international trade is expected to augur well for the mailer packaging industry.

Brisk e-Commerce Expansion

The demand for mailer packaging in e-commerce sector is expected to increase significantly on the back of rapid strides in sales of electronic goods. Since the past few years, the pace in growth of e-commerce industry has grown, laying an opportunistic landscape for other complementary business such as packaging, in turn contributing towards the growth of the mailer packaging market. Proliferation of internet and growing access towards it by individuals coupled with increasing smartphone penetration has transformed the e-commerce sector, thus providing ample opportunities for the market.

COVID-19 Impact

During COVID-19 pandemic, lockdown restrictions further encouraged individuals to purchase goods and products through online channels and platforms such as Amazon and Flipkart. This era proved beneficial for the e-commerce industry and its growth is expected to further improve going forward. By using protective packaging such as mailer packaging, e-commerce players can provide the maximum security to their products alongside giving a unique un-boxing experience to customers. Given this, the unprecedented growth of e-commerce sector is expected to bode well for the mailer packaging market.

Overview of Key Segments

Sales of Cushioned Mailers Contribute a Fortune

The sale of cushioned mailers has been on an upswing since the past years and is expected to gain momentum going forward. Cushioned mailers include an extra protective layer that is made of bubble wrap or foam. This additional layer provides extra protection to fragile goods thus preventing external damage during loading and transportation. Cushioned mailers are also called as padded mailers owing to the additional internal plastic padding along with an external layer of paper or plastic. This gives extra stability to the package while providing a cushioning effect against sharp edges, protection against external liquid exposure and other external factors during shipping.

Furthermore, various properties of cushioned mailers such as light weight, high durability, and high resistance to moisture have fuelled their use in packaging of goods such as electronic components, jewellery, and stationeries. In addition, they are a cheaper packaging solution and cost-efficient as they contribute toward huge cost savings by avoiding the need to pay for additional layer of bubble or foam. In this backdrop, increasing use of cushioned mailers is expected to largely contribute towards the revenue growth of the mailer packaging market on the global front.

Growth Opportunities Across Regions

North America Likely to Lead

The mailer packaging market in North America is expected to witness significant growth in the forthcoming years. This can be attributed towards increasing sales of consumer electronics among other goods. The consumer electronics industry in the region is likely to spearhead at a momentous pace in the years to follow, thus paving an opportunistic pathway of growth for the market. For instance, according to the Consumer Technology Association, a 4.3% year-on-year growth of the consumer electronics sector in the United States is in the offing.

Increasing demand for consumer electronics is expected to trigger the need for additional protective packaging thus giving an impetus to the market in the region. In addition, according to United States Census Bureau, in 2021, the exports of durable products crossed US$2,922 Bn, an 11.26% more than the previous year which reflected a valuation of US$2,627 Bn of exports of durable goods. In this backdrop, the North America’s mailer packaging market is expected to soar at a high pace from a global standpoint.

Mailer Packaging Market: Competitive Landscape

A few of the major players in the mailer packaging market include Pregis LLC, Mondi, Henkel Corporation, 3M Company, ProAmpac LLC, Abriso Jiffy, Sealed Air Corporation, and Intertape Polymer Group Inc.

Regional Classification of the Global Mailer Packaging Market is Listed Below:

North America

• U.S.
• Canada

Europe

• Germany
• France
• Spain
• U.K.
• Italy
• Russia
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Southeast Asia
• Rest of Asia Pacific

 Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East and Africa

• GCC
• South Africa
• Rest of Middle East & Africa

*Regions and countries are subject to change based on data availability.

Key Elements Included In The Study: Global Mailer Packaging Market

• Mailer Packaging Market by Product/Technology/Grade, Application/End-user, and Region
• Executive Summary (Opportunity Analysis and Key Trends)
• Historical Market Size and Estimates, Value and Volume, 2018 - 2022
• Volume Consumption at Regional and Country Level, 2023 - 2030
• Market Dynamics and Economic Overview
• Market Size in Value and Volume, Growth Rates, and Forecast Figures, 2023 - 2030
• Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
• Regional and Product/Grade/Application/End-user Price Trends Analysis
• Value Chain and Five Force’s Analysis
• Regional/Sub-region/Country Market Size and Trend Analysis
• Company Market Share Analysis and Key Player Profiles

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