Maple Syrup Market

Global Maple Syrup Market Forecast

• Global maple syrup sales worth around US$1.7 Bn (2022) likely to soar till US$2.4 Bn by 2030
• Market size projected to demonstrate an impressive value CAGR of 6% between 2023 and 2030

Quick Report Digest

1. Consumers' rising demand for natural and organic sweeteners has enhanced product acceptance, which is predicted to fuel market expansion throughout the anticipated period.
2. Another reason affecting the usage of maple syrup as a sugar substitute is the rise in diseases like heart disease, diabetes, and obesity.
3. The strict quota system and the black marketing of maple products are, nevertheless, barriers to the market's overall expansion.
4. In 2022, the sugar maple category dominated the industry. One of the most popular tree species for making syrup is the sugar maple. Producers of syrup choose to employ sugar maple because it generates sap that is sweeter than other maple kinds.
5. In terms of market share for maple syrup globally, the flavour enhancer segment is anticipated to dominate. The rising demand for bakery items like waffles, pancakes, coffee cakes, and bread rolls would most certainly cause the maple syrup market to expand significantly. This expanding production rate, which satisfies the rising demand in developing nations, has propelled the market for maple syrup as a whole.
6. In 2022, the offline category controlled the market. The most popular channels for goods purchasing are offline channels. They give consumers better and more varied product selections when making purchases.
7. It is predicted that the North American region will hold the biggest market share for maple syrup globally. Because maple syrup is a perfect substitute to spur market expansion, its demand is rising in the market. America uses maple syrup to sweeten drinks.
8. The market for maple syrup is expanding in Europe. Many people prefer to consume entirely organic food across the European Union. France and Germany are two of the countries of Europe.

A Look Back and a Look Forward - Comparative Analysis

Since maple syrup is being increasingly used as a topping in the cereal, dairy, confectionery, and baking industries, the industry is expanding more quickly. Additionally, the sophistication, variety of consumer tastes, and ever-evolving consumer behavior are probably to blame for the significantly increased consumption of maple products.

For the course of the forecast period, the market is expected to increase due to the rising demand for natural and organic products around the world. The market witnessed staggered growth during the historical period 2018 - 2022.

In nations including the United States, Canada, Germany, the United Kingdom, and France, strict governmental regulations kept these products' quality high. The federal regulations and recommendations that have been made public guarantee that the products meet hygienic requirements for consumption.

In emerging economies, the demand for maple syrup products will be driven by the ongoing creation of unique goods and eye-catching, inventive packaging.

Additionally, during the projected period, the market is expected to develop as a result of key market players' increasing investments in advertising campaigns, promotional activities, and social media marketing.

Key Growth Determinants

• Consumer Demand for Health Foods

Maple syrup is a high-value product that is thought to be healthier and more nutrient-dense than sugar and other artificial sweeteners. It has distinguished itself as a better alternative to refined sugar when compared to other organic sweeteners due to its high mineral and phenolic component content.

It is a distinct and superior option since it contains organic acids, amino acids, and significant amounts of minerals, including zinc, potassium, and manganese.

As consumers become more health conscious, demand for better, calorie-free sweeteners is rapidly increasing. Additionally, the growing elderly population worldwide opens up opportunities for market expansion in new demographics and fosters market expansion.

• Rapid Expansion of Bakery

Over the past few decades, the tendency towards independent living and the number of independent households have increased. This is a result of the rapidly expanding metropolitan population's gradual adoption of the Western culture of solitude.

Along with these developments, consumer spending has increased, with the majority of that money going towards upscale meals and other experiences while eating. Due to the rise of coffee shops, there is a greater need for baked items.

Coffee shops have begun to offer breakfast combinations, which frequently contain baked goods like pancakes, bread, and cookies, among other things, in an effort to draw in more customers.

Because it has less sugar than honey and sugar syrup, maple syrup is predicted to become more popular as a flavouring for these baked items. It is projected that the consistent increase in bakery product consumption will fuel the demand for maple syrup.

• Favourable Agreement on Bilateral Trade Between Exporting and Importing Countries

Due to the favourable meteorological conditions in that location, which facilitate the growth of maple trees, it is primarily grown in North American nations. As a result, other nations rely largely on Canada and the United States to meet their needs and those of their own markets.

Maple producers have been able to develop their businesses and explore new markets thanks to the increase in trade activity and bilateral agreements between North American countries and other countries.

Supportive legislation, such as lowering or removing import/export taxes, opens the door for further market growth and makes the goods available to customers.

Major Growth Barriers

• Strict Government Regulations

To guarantee that only high-quality items are produced in the region, Canada, and the US have set up strict regulatory requirements and quality control procedures. For instance, items sold in the United States cannot include greater solid weight than 68.9%.

Similar to the United States, Canada has likewise set its own grading and product packaging guidelines that producers must adhere to. Such rigorous regulatory requirements also increase manufacturers' manufacturing costs, and any unanticipated changes may have a negative impact on their business operations and profit margins.

• Growing Health Concerns Around Diabetes and Obesity

It has been reported that there are more obese people worldwide. The components in food goods are to blame for the growth in obesity rates. Emulsifiers are used in ice cream, which causes obesity and diabetes. Foods are processed with the addition of emulsifiers to stabilise them.

Emulsifiers are usually regarded as safe, according to the US FDA, because they have no adverse effects on animals and present no cancer risk.

However, a recent mouse study found that emulsifiers may modify the type of bacteria in the colon and lead to intestinal inflammation, which can alter metabolism.

Key Trends and Opportunities to Look at

1. Rising Labelling Trends

Buyers' purchase decisions are significantly influenced by the country of origin, either directly or indirectly. On the basis of taste, quality, freshness, and food safety, consumers in the US, for instance, believe that foods packaged in the US, and Canada are safer than those from other locations.

In the US, COOL (country-of-origin labeling) mandated product labeling to inform consumers and help them make wiser purchase decisions.

2. Adoption of New Dietary Regime

Customers are choosing environmentally friendly diets like veganism and related food items. Due to the popularity of these diets among consumers in North America, particularly in Canada, the United States, and Europe, vegan food items are now widely available in these nations.

Given that they are obtained from maple trees through tapping and without causing any harm to the trees, it is an acceptable sugar substitute for consumers who are vegans.

The syrup also contains important elements like calcium, potassium, zinc, and others, giving vegan dieters the nutrition they need.

3. Increasing Adoption as a Sugar Alternative

The way of life of the inhabitants has undergone significant alteration. Because of the rise in desk jobs, mobility has decreased, and physical activity has decreased as a result.

These elements have raised the incidence of lifestyle diseases like obesity, diabetes, and heart attacks, among other conditions. Customers have turned to an active lifestyle as a result of these factors. There are diet programs that recommend sugar substitutes.

The use of maple syrup in place of sugar is encouraged. Obesity, diabetes, and other lifestyle disorders are likely to be avoided as a result of a reduction in sugar intake.

How Does the Regulatory Scenario Shape this Industry?

In nations like the United States, Canada, Germany, the United Kingdom, and France, strict governmental regulations are anticipated to maintain the high quality of these products. The quality of the products must meet hygienic consumption requirements, which are ensured by the established government regulations and recommendations.

The Agricultural Marketing Act of 1946, which allows for the creation of official US grades to denote various levels of quality, gives power to voluntary US grade standards. The US Grade A maple syrup has a flavour and aroma that are pleasing, and it has an intensity of flavour (maple taste) that is typically correlated with the color class.

Similarly, in Canada, the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA) oversees the regulations that apply to the production of maple syrup and associated products in Ontario. 

According to the rules, everyone who runs a location where maple products are made or packed is required to keep the space clean and sanitary, as well as the buildings, machinery, and utensils used in such activities.

Moreover, in Europe, the laws governing sugar imports apply to maple sugar and maple syrup because they are considered sugar goods. The common organisation of the markets in the sugar industry is outlined in Council Regulation 1785/81/EEC. This covers maple syrup and sugar. The Common Customs Tariff has been changed by Council Regulation 3290/94/EC, which stipulates that maple sugar and maple syrup must be imported with an import license and are subject to duty rates.

Fairfield’s Ranking Board

Top Segments

1. Sugar Maple Category Dominant

The sugar maple segment dominated the market in 2022. Rising consumer demand for and consumption of bread and confectionary goods is accelerating the sector's expansion.

The sugar maple, which is frequently found in upper Southeast Canada, the Mid-West United States, and the Northeast United States, is the best tree for creating syrup. This might promote quicker sector growth.

Additionally, the predicted term will see the category rise as a result of the rising domestic and food industry demand for packaged maple products.

Furthermore, the black maple category is projected to experience the fastest market growth. Antioxidants included in black maple are more practical, healthier, and speed up industry growth.

Global consumption of wholesome food products is increasing, the segment's growth is quickening, and consumer financial conditions are improving as a result of rising income levels.

2. Flavour Enhancer Spearheads

In 2022, the flavour enhancer category dominated the industry. Many maple syrup producers are growing their product lines in response to the demand for maple syrup as a flavouring component in a number of food products.

The popularity of maple syrup is rising as consumers become more aware of its many health benefits and view it as a healthier alternative to corn syrup and sugar.

Maple syrup is also becoming more popular as a result of its sophistication, ability to change consumer tastes, and superior nutritional value when compared to sugar.

The bakery and confectionary category is anticipated to grow substantially throughout the projected period because many people like to sprinkle maple sugar granules on top of cakes, pies, muffins, and other baked goods. The most popular foods to pair with maple syrup are waffles, pancakes, and oatmeal, although French toast is another option.

3. Offline Channel Accounts for the Highest Sales

In 2022, the offline channel sector dominated the market. Because it enables them to physically check the products before making a purchase, consumers prefer offline shopping. This covers syrup goods in bottles. The sector is also anticipated to grow in the next years due to easy access to and shopping for various maple syrup products online.

The online channel category is expected to experience the fastest growth within the forecast time frame. The worldwide e-commerce market has grown dramatically, as has customer demand, as a result of the internet's obvious rise in popularity over the past few years.

The fact that many manufacturers are selling their products on both their own websites and e-commerce platforms is another factor that is expected to support category growth throughout the projected year.

Regional Frontrunners

North America’s Appetite for Healthy and Organic Expands

The market is expanding as a result of the region's growing interest in and need for maple products. As the demand for healthy food products rises, the regional sector is also expanding. Organic maple products are rich in potassium, calcium, and zinc.

The sophistication of the region, the diversity of consumer tastes, and ongoing behavioral changes in consumers all contribute to the rising appeal of maple products.

In a range of meals, including sweets and baked items, Canadian maple syrup is increasingly used as a great substitute for sugar. The two main cartels responsible for a sizable portion of maple syrup production are the Federation of Quebec Maple Syrup Producers and the Vermont Maple Sugar Makers' Association.

Europe All Set for a Strong Take-off

Europe is the second-largest market contributor. The top three countries importing maple syrup from Canada are France, Germany, and the UK. Germany, the Netherlands, and Denmark are anticipated to be among the leading exporters in this industry.

Regional expansion is attributed to the great demand for maple syrup and the high spending power of customers. The high demand for maple syrup and the great purchasing power of consumers is attributed to fostering regional development. These elements are anticipated to increase income generation.

Despite the substantial demand for the product in Europe, there is hardly any production. To meet its rising demand, the region relies on imports from other countries that produce syrup, primarily Canada, and the United States.

Fairfield’s Competitive Landscape Analysis

With fewer large competitors existing worldwide, the global maple syrup market has consolidated. To increase their global footprint, the major firms are launching new items and enhancing their distribution networks. In addition, Fairfield Market Research anticipates that during the next few years, there will be further market consolidation.

Who are the Leaders in Global Maple Syrup Space?

• Maple Joe
• The Kraft Heinz Company
• Les Industries Bernard et Fils Ltee
• Canadian Maple Company
• Ontario Maple Syrup Producers Association
• Bascom Maple Farms, Inc
• Thompson's Maple Products
• B&G Foods
• Canadian Organic Maple Co. Ltd
• Citadelle Camp.
• Vermont
• Stonewall Kitchen
• Valeo Foods
• M Smucker
• LB Maple Treat

Significant Company Developments

New Product Launches

• March 2022: PepsiCo has created a limited edition Maple Syrup version of its namesake cola brand in cooperation with the US pancake restaurant chain IHOP. The new beverage will be available only in 12oz (34cl) cans via a social media promotion, with fans asked to show off their best stack(s) of pancakes on Instagram or Twitter to be entered to win.
• May 2021: Vermont producers Runamok Maple and WhistlePig have joined up to manufacture maple syrup and maple bitters. The products were made accessible for wide distribution and were also available on the websites of both companies. The coalition is eager to expand into the restaurant, hospitality, and retail grocery markets.
• February 2021: The Green Organic Dutchman, a cannabis firm based in Canada, has introduced a new high-THC sugarbush strain. The new strain was created using a novel cultivation procedure that included the addition of maple syrup from Quebec to its patented living soil. The resulting strain has a delicious, sweet aroma that reminded me of ripe passion fruit and melon.
• January 2021: Stonewall Kitchen, an award-winning specialty food and home goods business, has announced the launch of 28 new products. This year's collection includes a new Organic Coffee Infused Maple Syrup, a Triple Chocolate Chewy Cookie Mix, Tangerine Strawberry Marmalade, a Bolognese Sauce, and new aioli and dressing flavours.

Acquisition Agreement

• May 2022: Valeo Foods acquired Les Industries Bernard & Fils from Phoenix Partners for an unknown price. Bernard has been making pure maple syrup in the Canadian province of Quebec since the 1800s. The company's products are sold in more than 40 countries throughout the world, with primary distribution in the United States, and Canada.

An Expert’s Eye

Demand and Future Growth

As per Fairfield’s Analysis, an increase in consumer demand for organic food products is driving the market. The rising demand for sugar derivatives may result in a growth in maple plants, where sugar maple is favoured in large quantities, increasing the need for maple syrup.

Furthermore, technological developments have greatly aided the supply and health benefits of various maple syrup. However, the maple syrup market is expected to face considerable challenges because of the strict government regulations.

Supply Side of the Market

According to our analysis, the manufacturers present in the maple syrup market are focusing on enhancing the syrup quality and health benefits by introducing new syrup in the sugar maple category, which will help the end users to use the maple syrup at a higher rate.

Currently, Canada is the top exporter of maple syrup worldwide. In 2022, Canada exported 69.6 million kilograms (11,583 gallons) of maple syrup overall. Exports of maple products from Canada totaled US$616 Mn in value in 2022, an increase of 4.1% from 2021.

Moreover, the growing exports from the US are further propelling the market’s growth in the region. The United States exported US$27.1 Mn worth of maple sugar and syrup in 2021. With an estimated total production volume of 4.2 million gallons of maple syrup in 2022, the United States is a significant producer of maple syrup.

In addition, Germany is the leading importer and consumer of maple syrup across Europe. Germany's imports in 2022 had a value of US$ 32.81 Mn, and a volume of 4.31K metric tonnes.

Global Maple Syrup Market is Segmented as Below:

By Source:

• Red Maple
• Black Maple
• Sugar Maple

By Application:

• Food and Beverages
• Bakery and Confectionary
• Flavour Enhancer
• Dairy
• Frozen Desserts
• Miscellaneous

By Distribution Channel:

• Offline
• Online

By Geographic Coverage:

• North America 
  • U.S. 
  • Canada 
• Europe 
  • Germany
  • U.K.
  • France
  • Italy
  • Turkey
  • Russia
  • Rest of Europe 
• Asia Pacific 
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia Pacific 
• Latin America 
  • Brazil 
  • Mexico 
  • Rest of Latin America 
• Middle East & Africa  
  • GCC 
  • South Africa
  • Rest of Middle East & Africa