Organic Pea Protein Market Outlook
Global organic pea protein market registered the revenue worth US$17.8 Bn in 2021 and will most likely reach the valuation of around US$52.2 Bn toward the end of 2029. The market is expected to exhibit a staggering CAGR of 14.5 % through 2029 end.
Soaring Boom Around Plant-based Trend to Drive Global Organic Pea Protein Market
Sustainability is a hot topic for many consumers. Research indicates that across the globe, 63% of consumers say that they are concerned about the state of the environment. Furthermore, a total of 54% believe it is an issue that has intensified over the last two decades whilst 48% say that damage done is irreversible. This is something that is leading to concerns about quality of life for current and future generations. In the backdrop of soaring chronic and lifestyle disease prevalence, a sizeable consumer mass has been showcasing their preferential shift toward a healthier lifestyle and a healthier diet remains an indispensable part of it. Consumption of plant-based protein has thus seen a remarkable growth in the recent past. With an increasing number of consumers developing a perception that plant-based protein can get absorbed by the body more easily when compared with the animal-sourced protein, growth of organic pea protein market is likely to see an uptrend. Growing incorporation of natural, organic, and plant-based protein sources in routine diet is expected to drive the growth of organic pea protein market.
Organic Pea Protein Market Likely to Benefit from Rising Consumer Participation in Global Sustainability Drive
Consumers have seen protecting the environment as more the responsibility of big businesses as opposed to the individual. However, this mindset is evolving with consumers recognizing that it is a collective effort. As a result of this, 45% of consumers say that they have changed their diets in the last two years in order to lead a more sustainable lifestyle. When asked what steps they had taken to try and achieve this, a total of 42% of consumers said that they had looked to reduce intake of dairy, whilst 33% said that they had looked to reduce meat. When questioned if they associated such dietary plans with any other benefits, a total of 55% said that they found such dietary plans to be healthier. This highlights how consumers can often interlink the topics of health and sustainability, and that products deemed good for the environment are also good for an individual. This is likely to influence the growth of organic pea protein market.
Taste Preferences of Consumers Continue to Challenge Mainstreaming of Organic Pea Protein Market
Meat, and dairy production can be associated with negative traits such as deforestation and carbon footprint, issues that are associated with being detrimental to the environment. However, at the same time, meat and dairy are associated with being the most common sources of protein intake. As such, it is not enough for plant-based products to be positioned around being healthier and more environment-friendly. Instead, consumers want reassurance that products are also high in protein to compensate a loss of nutritional intake from other food sources. When questioned about what source offers the best source of nutrition, there is little difference in the proportion of consumers who say plant-based protein (34%) to dairy protein (31% - with 35% of consumers saying that they are unsure).
If brands are to truly capitalize on the desire for consumers to change their dietary habits in the long-term, they need to offer full reassurance about the protein content of plant-based products. When it comes to the barriers associated with switching to a more sustainable dietary plan, a total of 51% of consumers say that they would struggle to give up meat in the long-term. A total of 35% say this when it comes to dairy. In addition to this, a total of 42% of consumers say that they deem plant-based food and drink products to be bland and boring. This shows that irrespective of the health halo associated with plant protein – and the desire amongst consumers to lead a more sustainable lifestyle – barriers can exist facing the organic pea protein market.
Beverages Remain Key Application Area in Organic Pea Protein Market, Demand for Meat Extenders and Analogues Soars
Research suggests that the demand for organic pea protein remains the strongest across beverages sector. Consumption by the various segments across beverages sector accounts for more than 50% of market share. Meat extender and analogues as suggested by the report findings will also represent an important market segment that accounts for more than 2/5th of total sales recorded on the market. If consumers believe that products severely lack the desired taste, they will struggle to stick to such dietary plans in the long-term. Further research for instance shows that across the globe, only one quarter (26%) of consumers say that they eat meat analogues. Of those that do not, 58% say that they refer real meat whilst 33% say that they are concerned about the taste. Additionally, when asked specifically about how plant-based protein products compare from a taste standpoint compared to animal-based protein products, only 23% say that it tastes superior. In comparison, a total of 46% say that it tastes inferior. If the organic pea protein market is to become truly mainstream over the next decade, then the industry needs to address the concerns regarding taste.
Consumers Remain Skeptical with Concerns Around Cost, and Nutritional Value of Plant-based Protein, in Turn Impacting Organic Pea Protein Market
Currently, plant protein has a halo around it because of the associated health and sustainability benefits associated with it. However, the industry is not immune to a backlash. This is especially true in a recessionary environment when consumers tend to be more skeptical toward price setting and marketing claims made by brands. When it comes to plant-based protein, consumers are already demonstrating some concerns about products. For instance, nearly 32% of consumers opine that the plant-based protein is less nutritious compared to animal-based protein. Moreover, around 31% of consumers feel that plant-based protein is more expensive than animal-based protein. In addition, many consumers can often have misconceptions about how genuine the natural, plant-based protein products are. For instance, 26% of consumers say that a product is natural if it has plant-based ingredients. Such perceptions create tailwinds for organic pea protein market.
However, the reality is that unlike meat, plant-based protein products can be heavily processed and to deem them 100% natural is misleading. Skepticism toward healthy products often arrive when consumers do not feel the product has benefitted them in the way they believed it should have (irrespective of other changes that they have made to their lifestyles). As such, if consumers do not believe that plant-based protein products are fundamentally improving their health, there will be growing skepticism toward the healthy profile of products, and formulation of such products and whether premium prices can be validated in the future. Research suggests that this is something that the industry needs to prepare for.
Developed Western Regions Spearhead, Asia Pacific Emerges Highly Attractive in Organic Pea Protein Market
Europe remains the globally leading region in organic pea protein market. Closely trailed by North America, further followed by Asia Pacific, Europe currently accounts for more than 27% share in overall market valuation. Together with North America, Europe represents more than half the market revenue. The trend will most likely prevail throughout the period of projection. Asia Pacific, with revenue of around US$5 Bn as of 2022 in global organic pea protein market, also accounts for nearly a fourth of the total market valuation. The region has been estimated to develop lucrative growth potential in long run, attributing to frequent new launches in plant-based segments, and climbing demand for nutraceuticals. Rising prevalence of lifestyle conditions like IBD, and obesity have been significantly contributing toward the growth of organic pea protein market growth here. As a result, rising preference for healthy food, and heightened health concerns among consumers are anticipated to be the primary drivers for organic pea protein market across Asia Pacific over the forecast period.
Global Organic Pea Protein Market: Competitive Landscape
The global organic pea protein market is highly diversified and competitive in nature owing to the presence of large number of local and international manufacturers, globally. Also, numerous producers of organic pea protein have made huge production facilities available in several countries. Some of the leading players in global organic pea protein market identified are Axiom Foods, Inc, Scoular Company, Ingredion Incorporated, Roquette Frères, Puris, Emsland Group, DuPont, A&B Ingredients, Glanbia plc, and FENCHEM. The market is witnessing strong competition and several players are acquiring or merging with small and large manufacturers to sustain in this competitive market.
Recent Notable Developments in Global Organic Pea Protein Market
- In February 2018, DuPont de Nemours Inc announced the opening of the Bay Area Innovation Center (BAIC), a new expanded development facility focused on agricultural biotechnology discovery, empowering technological development. The company announced the expansion of its plant-based protein product. The company launched six new plant protein nuggets from its product - TRUPRO 2000 Pea Protein
- In 2017, Axiom Foods Inc. launched its new product - Vegotein MA, a non-GMO pea protein analogue, in Las Vegas, as a meat replacement and also as a meat extender
The Global Organic Pea Protein Market is Segmented as Below:
By Type Coverage
- Isolates
- Concentrates
- Textured
By Application Coverage
- Meat extenders & analogs
- Snacks & bakery products
- Nutritional supplements
- Beverages
- Others
By Form Coverage
- Dry
- Liquid
By End User Coverage
- Food & Beverages
- Animal Feed
- Cosmetics & Personal Care
- Pharmaceuticals
By Geographical Coverage
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- U.K.
- Italy
- Turkey
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- India
- Southeast Asia
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- GCC
- Egypt
- Rest of Middle East & Africa
Leading Companies
- Axiom Foods, Inc
- Scoular Company
- Ingredion Incorporated,
- Roquette Frères
- Puris
- Emsland Group
- DuPont
- A&B Ingredients.
- Glanbia plc
- FENCHEM
Inside This Report You Will Find:
1. Executive Summary
2. Market Overview
3. Global Organic Pea Protein Market Outlook, 2019 - 2027
4. North America Organic Pea Protein Market Outlook, 2019 - 2027
5. Europe Organic Pea Protein Market Outlook, 2019 - 2027
6. Asia Pacific Organic Pea Protein Market Outlook, 2019 - 2027
7. Latin America Organic Pea Protein Market Outlook, 2019 - 2027
8. Middle East & Africa Organic Pea Protein Market Outlook, 2019 - 2027
9. Competitive Landscape
10. Appendix
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1. Executive Summary
1.1. Global Organic Pea Protein Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Analyst Recommendations
2. Market Overview
2.1. Market Definitions
2.2. Market Taxonomy
2.3. Market Dynamics
2.3.1. Drivers
2.3.2. Restraints
2.4. Value Chain Analysis
2.5. Porter’s Five Forces Analysis
2.6. COVID-19 Impact Analysis
2.7. Key Patents
3. Global Organic Pea Protein Market Outlook, 2019 - 2029
3.1. Global Organic Pea Protein Market Outlook, by Form, Value (US$ ‘000), 2019 - 2029
3.1.1. Key Highlights
3.1.1.1. Dry
3.1.1.2. Liquid
3.1.2. BPS Analysis/Market Attractiveness Analysis
3.2. Global Organic Pea Protein Market Outlook, by Type, Value (US$ ‘000), 2019 - 2029
3.2.1. Key Highlights
3.2.1.1. Isolates
3.2.1.2. Concentrates
3.2.1.3. Textured
3.2.2. BPS Analysis/Market Attractiveness Analysis
3.3. Global Organic Pea Protein Market Outlook, by Application, Value (US$ ‘000), 2019 - 2029
3.3.1. Key Highlights
3.3.1.1. Meat extenders & analogs
3.3.1.2. Snacks & bakery products
3.3.1.3. Nutritional supplements
3.3.1.4. Beverages
3.3.1.5. Others
3.3.2. BPS Analysis/Market Attractiveness Analysis
3.4. Global Organic Pea Protein Market Outlook, by End User, Value (US$ ‘000), 2019 - 2029
3.4.1. Key Highlights
3.4.1.1. Food & Beverages
3.4.1.2. Animal Feed
3.4.1.3. Cosmetics & Personal Care
3.4.1.4. Pharmaceuticals
3.5. BPS Analysis/Market Attractiveness AnalysisGlobal Organic Pea Protein Market Outlook, by Region, Value (US$ ‘000), 2019 - 2029
3.5.1. Key Highlights
3.5.1.1. North America
3.5.1.2. Europe
3.5.1.3. Asia Pacific
3.5.1.4. Latin America
3.5.1.5. Middle East & Africa
3.5.2. BPS Analysis/Market Attractiveness Analysis
4. North America Organic Pea Protein Market Outlook, 2019 - 2029
4.1. North America Organic Pea Protein Market Outlook, by Form, Value (US$ ‘000), 2019 - 2029
4.1.1. Key Highlights
4.1.1.1. Dry
4.1.1.2. Liquid
4.1.2. BPS Analysis/Market Attractiveness Analysis
4.2. North America Organic Pea Protein Market Outlook, by Type, Value (US$ ‘000), 2019 - 2029
4.2.1. Key Highlights
4.2.1.1. Isolates
4.2.1.2. Concentrates
4.2.1.3. Textured
4.2.2. BPS Analysis/Market Attractiveness Analysis
4.3. North America Organic Pea Protein Market Outlook, by Application, Value (US$ ‘000), 2019 - 2029
4.3.1. Key Highlights
4.3.1.1. Meat extenders & analogs
4.3.1.2. Snacks & bakery products
4.3.1.3. Nutritional supplements
4.3.1.4. Beverages
4.3.1.5. Others
4.3.2. BPS Analysis/Market Attractiveness Analysis
4.4. North America Organic Pea Protein Market Outlook, by End User, Value (US$ ‘000), 2019 - 2029
4.4.1. Key Highlights
4.4.1.1. Food & Beverages
4.4.1.2. Animal Feed
4.4.1.3. Cosmetics & Personal Care
4.4.2. Pharmaceuticals
4.5. North America Organic Pea Protein Market Outlook, by Country, Value (US$ ‘000), 2019 - 2029
4.5.1. Key Highlights
4.5.1.1. U.S. Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
4.5.1.2. Canada Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
4.5.2. BPS Analysis/Market Attractiveness Analysis
5. Europe Organic Pea Protein Market Outlook, 2019 - 2029
5.1. Europe Organic Pea Protein Market Outlook, by Form, Value (US$ ‘000), 2019 - 2029
5.1.1. Key Highlights
5.1.1.1. Dry
5.1.1.2. Liquid
5.1.2. BPS Analysis/Market Attractiveness Analysis
5.2. Europe Organic Pea Protein Market Outlook, by Type, Value (US$ ‘000), 2019 - 2029
5.2.1. Key Highlights
5.2.1.1. Isolates
5.2.1.2. Concentrates
5.2.1.3. Textured
5.2.2. BPS Analysis/Market Attractiveness Analysis
5.3. Europe Organic Pea Protein Market Outlook, by Application, Value (US$ ‘000), 2019 - 2029
5.3.1. Key Highlights
5.3.1.1. Meat extenders & analogs
5.3.1.2. Snacks & bakery products
5.3.1.3. Nutritional supplements
5.3.1.4. Beverages
5.3.1.5. Others
5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. Europe Organic Pea Protein Market Outlook, by End User, Value (US$ ‘000), 2019 - 2029
5.4.1. Key Highlights
5.4.1.1. Food & Beverages
5.4.1.2. Animal Feed
5.4.1.3. Cosmetics & Personal Care
5.4.2. Pharmaceuticals
5.5. Europe Organic Pea Protein Market Outlook, by Country, Value (US$ ‘000), 2019 - 2029
5.5.1. Key Highlights
5.5.1.1. Germany Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
5.5.1.2. France Organic Pea Protein Market by Product, Value (US$ ‘000), 2019 - 2029
5.5.1.3. U.K. Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
5.5.1.4. Italy Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
5.5.1.5. Spain Organic Pea Protein Market by Product, Value (US$ ‘000), 2019 - 2029
5.5.1.6. Rest of Europe Organic Pea Protein Market Value (US$ ‘000), 2019 - 2029
5.5.2. BPS Analysis/Market Attractiveness Analysis
6. Asia Pacific Organic Pea Protein Market Outlook, 2019 - 2029
6.1. Asia Pacific Organic Pea Protein Market Outlook, by Form, Value (US$ ‘000), 2019 - 2029
6.1.1. Key Highlights
6.1.1.1. Dry
6.1.1.2. Liquid
6.1.2. BPS Analysis/Market Attractiveness Analysis
6.2. Asia Pacific Organic Pea Protein Market Outlook, by Type, Value (US$ ‘000), 2019 - 2029
6.2.1. Key Highlights
6.2.1.1. Isolates
6.2.1.2. Concentrates
6.2.1.3. Textured
6.2.2. BPS Analysis/Market Attractiveness Analysis
6.3. Asia Pacific Organic Pea Protein Market Outlook, by Application, Value (US$ ‘000), 2019 - 2029
6.3.1. Key Highlights
6.3.1.1. Meat extenders & analogs
6.3.1.2. Snacks & bakery products
6.3.1.3. Nutritional supplements
6.3.1.4. Beverages
6.3.1.5. Others
6.3.2. BPS Analysis/Market Attractiveness Analysis
6.4. Asia Pacific Organic Pea Protein Market Outlook, by End User, Value (US$ ‘000), 2019 - 2029
6.4.1. Key Highlights
6.4.1.1. Food & Beverages
6.4.1.2. Animal Feed
6.4.1.3. Cosmetics & Personal Care
6.4.2. Pharmaceuticals
6.5. Asia Pacific Organic Pea Protein Market Outlook, by Country, Value (US$ ‘000), 2019 - 2029
6.5.1. Key Highlights
6.5.1.1. India Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
6.5.1.2. China Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
6.5.1.3. Japan Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
6.5.1.4. Australia & New Zealand Organic Pea Protein Market Value (US$ ‘000), 2019 - 2029
6.5.1.5. Rest of Asia Pacific Market by Value (US$ ‘000), 2019 - 2029
6.5.2. BPS Analysis/Market Attractiveness Analysis
7. Latin America Organic Pea Protein Market Outlook, 2019 - 2029
7.1. Latin America Organic Pea Protein Market Outlook, by Form, Value (US$ ‘000), 2019 - 2029
7.1.1. Key Highlights
7.1.1.1. Dry
7.1.1.2. Liquid
7.1.2. BPS Analysis/Market Attractiveness Analysis
7.2. Latin America Organic Pea Protein Market Outlook, by Type, Value (US$ ‘000), 2019 - 2029
7.2.1. Key Highlights
7.2.1.1. Isolates
7.2.1.2. Concentrates
7.2.1.3. Textured
7.2.2. BPS Analysis/Market Attractiveness Analysis
7.3. Latin America Organic Pea Protein Market Outlook, by Application, Value (US$ ‘000), 2019 - 2029
7.3.1. Key Highlights
7.3.1.1. Meat extenders & analogs
7.3.1.2. Snacks & bakery products
7.3.1.3. Nutritional supplements
7.3.1.4. Beverages
7.3.1.5. Others
7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Latin America Organic Pea Protein Market Outlook, by End User, Value (US$ ‘000), 2019 - 2029
7.4.1. Key Highlights
7.4.1.1. Food & Beverages
7.4.1.2. Animal Feed
7.4.1.3. Cosmetics & Personal Care
7.4.2. Pharmaceuticals
7.5. Latin America Organic Pea Protein Market Outlook, by Country, Value (US$ ‘000), 2019 - 2029
7.5.1. Key Highlights
7.5.1.1. Brazil Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
7.5.1.2. Mexico Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
7.5.1.3. Rest of Latin America Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
7.5.2. BPS Analysis/Market Attractiveness Analysis
8. Middle East & Africa Organic Pea Protein Market Outlook, 2019 - 2029
8.1. Middle East & Africa Organic Pea Protein Market Outlook, by Form, Value (US$ ‘000), 2019 - 2029
8.1.1. Key Highlights
8.1.1.1. Dry
8.1.1.2. Liquid
8.1.2. BPS Analysis/Market Attractiveness Analysis
8.2. Middle East & Africa Organic Pea Protein Market Outlook, by Type, Value (US$ ‘000), 2019 - 2029
8.2.1. Key Highlights
8.2.1.1. Isolates
8.2.1.2. Concentrates
8.2.1.3. Textured
8.2.2. BPS Analysis/Market Attractiveness Analysis
8.3. Middle East & Africa Organic Pea Protein Market Outlook, by Application, Value (US$ ‘000), 2019 - 2029
8.3.1. Key Highlights
8.3.1.1. Meat extenders & analogs
8.3.1.2. Snacks & bakery products
8.3.1.3. Nutritional supplements
8.3.1.4. Beverages
8.3.1.5. Others
8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Middle East & Africa Organic Pea Protein Market Outlook, by End User, Value (US$ ‘000), 2019 - 2029
8.4.1. Key Highlights
8.4.1.1. Food & Beverages
8.4.1.2. Animal Feed
8.4.1.3. Cosmetics & Personal Care
8.4.2. Pharmaceuticals
8.5. Middle East & Africa Organic Pea Protein Market Outlook, by Country, Value (US$ ‘000), 2019 - 2029
8.5.1. Key Highlights
8.5.1.1. GCC Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
8.5.1.2. South Africa Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
8.5.1.3. Rest of Middle East & Africa Organic Pea Protein Market by Value (US$ ‘000), 2019 - 2029
8.5.2. BPS Analysis/Market Attractiveness Analysis
9. Competitive Landscape
9.1. Company Market Share Analysis, 2021
9.2. Company Profiles
9.2.1. Axiom Foods, Inc
9.2.1.1. Company Overview
9.2.1.2. Key Retailing Partners
9.2.1.3. Business Segment Revenue
9.2.1.4. Ingredient Overview
9.2.1.5. Product Offering & its Presence
9.2.1.6. Certifications & Claims
9.2.2. Scoular Company
9.2.3. Ingredion Incorporated,
9.2.4. Roquette Frères
9.2.5. Puris
9.2.6. Emsland Group
9.2.7. DuPont
9.2.8. A&B Ingredients.
9.2.9. Glanbia plc
9.2.10. FENCHEM
10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations
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Report Highlights |
Market Estimates and Forecast, Market Dynamics, Industry Trends, Competition Landscape, Product-, Application-, Region-, Country-wise Trends & Analysis, COVID-19 Impact Analysis, Key Trends |
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