Prepared Food Market

Global Prepared Food Market Forecast

• Prepared food market valuation worth US$152.9 Bn (2022) to reach US$247.4 Bn by 2030
• Market size likely to observe expansion at a CAGR of 6.2% over 2023 - 2030

Quick Report Digest

1. Due to the busy lives of working people and college students and evolving food tastes of customers toward prepared food products, the market is projected to rise.
2. The rise in demand for prepared food has been influenced by both rapid urbanisation and population growth. Consumers frequently rely on prepared food to meet their dietary demands in metropolitan settings where time is limited and convenience is valued.
3. To guarantee the availability of ingredients, packaging, and distribution channels, the prepared food market strongly depends on an effective and trustworthy supply chain. The manufacture and delivery of prepared food products can be impacted by supply chain disruptions, such as those caused by weather-related catastrophes, transportation problems, or major world events like the COVID-19 pandemic.
4. The offline segment dominated the market in 2022. Offline purchases include dine-in or takeout orders from restaurants, cafes, or fast-food outlets. Customers can eat the cuisine there or take it home after placing their orders in person at the restaurant.
5. In 2022, the category with the largest market share was frozen & chilled, and it is expected to stay that way for the duration of the projection. The primary factor behind the segment's rise is the convenience of frozen meals.
6. In 2022, supermarkets & hypermarkets category contributed the most to the global market share. In industrialised nations like the UK, and the US, ready meals are becoming more popular, and most supermarkets, hypermarkets, and convenience stores carry their selection of practical prepared food.
7. North America region is anticipated to account for the highest share of the global prepared food market. This can be attributed to the region's technological advancements, high personal disposable wealth, and the hectic lifestyles of its clients. Customers' rising reliance on prepared food has been affected by the expanding working population, which is anticipated to fuel regional market expansion.
8. The Asia Pacific will have the significant rate of growth in the prepared food market during the forecast period because of the expanding target population in the area. Additionally, rising consumer disposable income and increased knowledge of ready meal items are fostering industry expansion.

A Look Back and a Look Forward - Comparative Analysis

The busy lifestyles of working people as well as the demanding work schedules of recent graduates and students are projected to have a major role in the shift in consumer food preferences toward prepared food products.

Additionally, it is anticipated that an increase in demand for food products that are minimally processed and free of additives will promote market expansion.

Throughout the historical period of 2018-2022, the market had staggered growth. Numerous factors, such as the convenience and availability of prepared food, the appeal of ethnic cuisines, and the expanding health and wellness movement, all contributed to this growth.

Furthermore, the convenience and affordability of these goods are important growth factors in the prepared food business. Additionally, the market for prepared food is expanding owing to the growing interest in health and wellness.

The prepared food industry's manufacturers constantly create new products to meet shifting consumer demands. Increased consumer awareness of the products is a factor in the market's expansion, as is the rise in digitisation and aggressive prepared food ads across a variety of media platforms.

Consumers are also getting increasingly concerned about hygienic conditions and food safety. To reassure clients about the dependability and quality of their products, prepared food manufacturers implement stringent quality control systems and abide by food safety regulations.

Key Growth Determinants

• Consumer Transition to Organic Products

Consumers have turned to organic packaged and processed food in their quest for convenience and wholesome food because they believe that these foods are healthier and less likely to contain artificial ingredients than traditional processed meals.

Furthermore, consumer values and ideas about health with improved nutrient content are frequently linked to the growing demand for handy and organic food products like organic ready meals. Demand for organic ready meals has dramatically increased in recent years because of shifting consumer expectations and lifestyles.

In addition, customers have realised how much they enjoy food that are both delicious and functional, such as organic, clean-ready, and healthful meals. As a result, the expansion of the industry may be impacted by such organic produce possibilities.

• Rising Consumer Appetite for Convenience Food

The demand for convenience and prepared food has grown dramatically because of how much time and effort they save working professionals with busy schedules. Furthermore, millennials, and GenZ are propelling the introduction of high-quality products through their growing interest in innovative packaged meals.

The target demographic for the rising demand for upscale and nutrient-dense prepared food is moreover those who identify as "foodies." Additionally, the rise in fast food consumption encourages manufacturers to develop novel food that meet rising customer needs and are portable enough to be consumed anywhere.

• Increasing Market Penetration of Multiple Food Manufacturers

For customers with busy schedules who want food options that combine quality, flavour, nutrition, and fuss-free preparation, prepared food offers a simple and practical lifestyle option. After convenience, health is the trend that is most important for promoting market innovation.

The use of nutrients like antioxidants and oats, which have clear health benefits, is becoming more common in the manufacturing of ready meals. Due to the rising consumer demand for prepared food, manufacturers are now introducing natural and healthier ready meals.

In 2018, 6.8% of all culinary innovations were in the exotic, vegan, wrap, and salad categories, according to the Protéines XTC 2019 Global Innovation Report. Therefore, these elements have motivated several food producers to grow their market share.

Major Growth Barriers

• Growing Consumer Health, and Nutritional Concerns

Growing customer concern over the nutritional value and components in prepared food products is a result of rising consumer awareness of health and nutrition issues.

Customers are looking for healthier solutions with natural and organic ingredients, fewer preservatives, and lower amounts of sodium and sugar. Failure to resolve these issues may result in lost consumer confidence and a preference for other, healthier food options.

• Changing Consumer Choices

Due to reasons including cultural variety, dietary trends, and changing consumer lifestyles, consumer preferences and tastes are always changing.

By providing a wide variety of options, such as plant-based, gluten-free, vegan, and allergen-free options, the prepared food business must adjust to these shifting demands. Market share might be lost and money can be lost if you can't keep up with evolving consumer needs.

Key Trends and Opportunities to Look at

1. Increasing Retail Channels

Through a number of retail outlets, prepared food are now more widely available and more easily accessible. A wide variety of prepared food options are being offered by supermarkets, convenience stores, online marketplaces, and food delivery services to satisfy the needs of various consumer segments. This improved accessibility has had a favourable impact on market expansion.

2. Growing Standards for Food Safety

Food safety and cleanliness are concerns that consumers have grown more and more. Assuring customers of the safety and calibre of their products, prepared food businesses are putting strict quality control procedures in place and abiding by food safety rules. The emphasis on food safety has increased customer trust in prepared food and promoted market expansion.

3. Development of New Products and Innovation

To fulfil changing consumer preferences, producers in the prepared food sector are always producing new items. They are providing options that are healthier, more natural, and nutritionally balanced while also considering certain dietary requirements, such as those for gluten-free, vegan, or allergen-free goods. Consumer interest is being stoked by these advances, which is helping the market expand.

How Does the Regulatory Scenario Shape this Industry?

The prepared food industry depends heavily on laws governing food safety, including sanitation, quality control, and cleanliness. It is crucial to adhere to these standards to guarantee consumer security and preserve public confidence in prepared food products. Manufacturers may need to make investments in new procedures and technologies due to modifications or changes to the laws governing food safety.

Furthermore, the kinds of ingredients used in prepared food may be influenced by laws and recommendations with a health focus. For instance, limitations on trans-fats, sodium levels, or sugar content may force producers to rework their products to comply with health standards.

Moreover, regulations and consumer demands for more sustainable packaging and production methods have been sparked by environmental concerns. To comply with these rules and achieve sustainability goals, businesses may need to modify their packaging and supply chain strategy.

Fairfield’s Ranking Board

Top Segments

1. Offline Category will Lead

In 2022, the offline category dominated the market, and it is predicted to grow significantly over the course of the forecast period. Customers can enjoy cooked meals on-site or for takeout when dining at or going to restaurants, cafes, or fast food outlets. Normally, orders are placed in person.

Additionally, some street vendors or mobile food trucks sell prepared food straight to clients. In addition, offline catering businesses offer prepared cuisine for gatherings, parties, and celebrations. Customers coordinate with caterers to organise and set up cuisine for specific occasions.

Furthermore, the online category is expected to expand significantly. Through online ordering services and e-commerce platforms, consumers can buy prepared food goods. This covers purchasing products from meal kit delivery services, food delivery apps, and online grocery stores.

Additionally, online food delivery services link customers to eateries and food suppliers who provide prepared food. Food can be ordered online, delivered to customers' doors, and they can peruse the menus.

2. Frozen & Chilled Category Remains Dominant

The segment of frozen & chilled meals had the biggest market share in 2022 and is one of the most well-liked product categories internationally. Compared to chilled food, the product has a longer shelf-life, which aids in maintaining the nutritional integrity and freshness of the product. As a result, the demand for frozen prepared food is increasing because they are a more practical alternative to chilled goods.

Furthermore, during the COVID-19 pandemic, there was an increase in demand from consumers for frozen meals. According to the British Federal Association, the frozen category expanded faster than the retail channel in April 2021 (+11.5%), as well as faster than its chilled and fresh categories.

The canned category is expected to grow significantly over the forecast period. Foods that have been kept and airtight sealed in metal cans or other airtight containers to increase their shelf life are known as canned foods. There are numerous different food items in this category, and tinned food have long been a mainstay in homes.

Because they require less preparation, canned meals are practical. Because they are already cooked, consumers can open the can and utilise the contents right away or add them to recipes.

3. Supermarket & Hypermarket Segment Surges Ahead

The largest suppliers of ready meals globally in 2022 were discovered to be supermarkets and hypermarkets. Due to the rise in popularity of ready meals in developed nations like the UK, and the US, most supermarkets, hypermarkets, and convenience stores now provide a large selection of handy prepared food options.

For instance, in January 2021, the independent store Jempson's opened a local kitchen where a variety of prepared food were served. This project demonstrates the increasing importance placed on providing consumers with a wide selection of prepared food that suit their convenience and culinary preferences.

During the forecasted years, the prepared food market is significantly influenced by convenience stores. They provide consumers with an easy and convenient retail outlet through which they can buy food that are either ready to eat or partially prepared.

Sandwiches, salads, hot dogs, pizza slices, and other prepared meals are frequently available in convenience stores. Customers looking for quick and simple meal options are catered to by these products.

Regional Frontrunners

North America Contributes the Largest Share

The region with the biggest market share for prepared food is expected to be North America during that forecast period. Due to a rise in the demand for processed food and rising income levels among the populace, the industry in North American nations like the US, and Canada is predicted to experience significant growth.

The business strategies of major supermarket retailers like Target, Aldi, and Walmart have also been impacted by the region's rising demand for ready meals. Supermarkets have merged their cloud kitchens and offered prepackaged breakfast and dinner meals to their grocery brackets.

Furthermore, in August 2021, supermarket store behemoth Kroger announced a collaboration with Kitchen United to sell these meals to customers for pick-up at its grocery store.

China, and Japan Spearhead Asia Pacific’s Prepared Food Industry

The market for prepared food is expanding at the fastest rate in Asia Pacific, which presents a significant opportunity for the industry. Japan, and China held a sizable portion of the market, and other developing nations including Australia, the Philippines, Singapore, and India are growing quickly because to their high potential and low saturation.

The rise of women in the workforce in Japan has greatly contributed to the development of ready meals by creating a huge demand for saving time and effort while preparing meals for breakfast and dinner.

Additionally, caterers have dominated the industry in China, the nation with the second-largest economy in the world. However, with so many individuals eating at home over the past two years because of the rigorous zero-COVID-19 mobility lockdowns and limitations, ready meals have quickly entered the mass consumer market.

Fairfield’s Competitive Landscape Analysis

The presence of numerous domestic and international businesses has led to a highly fragmented market share for prepared food. The ability of important market players to address new market developments and acquire a competitive edge to enter new markets is largely dependent on high attention on innovations, collaboration, and new product lines. In addition, producers are making significant investments in the market for prepared meals due to rising demand.

Who are the Leaders in Global Prepared Food Space?

• Regal Kitchen Food Ltd.
• Tutila Ahara Pvt. Ltd.
• Nomad Food Ltd.
• BRF S.A.
• ConAgra Brand Inc.
• Green Mill Restaurants LLC
• Kraft Heinz Company
• FiveStar Gourmet Food Inc.
• Nestle SA
• Kerry Group plc
• Dr Oetker
• Unilever
• McCain Food
• Kellogg Company
• Tyson Food

Key Company Developments

New Product Launches

• August 2021: Freshly, a meal delivery service owned by Nestle S.A., has introduced a new line of vegan meals including mac & cheese, burritos, and substantial burgers.
• June 2021: A packaged products holding business called Conagra Brands Inc. has released new plant-based frozen food innovations such banquet jumbo pizza, healthy choice zero, and healthy choice max.

Distribution Agreement

• June 2023: To expand its line of frozen Greek yogurt, British multinational consumer products corporation Unilever announced that it will buy Yasso, a premium brand in North America.

Investments

• December 2021: Strong Roots is a startup company making frozen plant-based foods, and McCain Foods invested USD 55 million in it. Strong Roots specializes in producing frozen food items such beetroot and bean burgers, mixed fruit and vegetable browns, and browns.
• August 2020: The American food juggernaut General Mills made an investment in a frozen food production for the Totino's brand. Under the Totino's name, the company's production facility in Wellston, Ohio, specialised in producing frozen pizza snack foods.

An Expert’s Eye

Demand and Future Growth

As per Fairfield’s Analysis, the market for prepared food is expanding because of rising consumer demand for prepared meals, rising consumer disposable income, and rising investments in R&D for food processing equipment.

On the other hand, the expanding global food retail industry will throughout the aforementioned timeframe continue to expand opportunities for the prepared food market.

Supply Side of the Market

According to our analysis, on the international prepared food market, the United States is a significant player. Numerous prepared food, including frozen dinners, canned goods, snacks, and prepared food, are produced by American businesses. American fast food restaurants are widely available elsewhere as well.

Additionally, a large range of frozen meals, including frozen dinners, pizza, appetizers, and convenience food like frozen burritos and sandwiches, are produced by American businesses.

Furthermore, the US is a major producer of canned goods like soups, vegetables, fruits, and meat items. Cans made in the United States are sold both locally and abroad.

Global Prepared Food Market is Segmented as Below:

By Mode of Purchase  

• Online
• Offline

By Product

• Frozen & Chilled
• Canned
• Dried

By Distribution Channel

• Supermarket & Hypermarket
• Convenience Stores

By Geographic Coverage:

• North America 
  • U.S. 
  • Canada 
• Europe 
  • Germany
  • U.K.
  • France
  • Italy
  • Turkey
  • Russia
  • Rest of Europe 
• Asia Pacific 
  • China
  • Japan
  • South Korea
  • India
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America 
  • Brazil 
  • Mexico 
  • Argentina
  • Rest of Latin America 
• Middle East & Africa  
  • GCC 
  • South Africa
  • Egypt
  • Nigeria
  • Rest of Middle East & Africa