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The steadily rising demand for ultra-high temperature milk is attributable to a notable change in buyer persona, consumer behavior, and an increase in people’s purchasing power. Its higher commercial value and longer shelf life also contribute to create a strong foundation for the ultra-high temperature milk market to garner substantial expansion. Essentially, UHT milk is sterilized milk that, owing to a thermal treatment process, requires no addition of preservatives. During the thermal treatment of UHT milk, spores and germs are readily destroyed while preserving important nutrients and vitamins. As a result of this intensive treatment process, ultra-high temperature milk is more fit for direct consumption and can be stored at room temperatures. Over the forecast period of 2022 to 2026, the global high-temperature milk market is expected to record promising growth due to its ready-to-consumer nature, better suitability for households with households with limited refrigeration space, and robust production innovation within the ultra-high temperature milk market.
Amid Changing Buyer Behavior, Younger Population Drives UHT Milk Market to Maturity
In 2020, global milk production reached almost 906 million tonnes, an increase of 2% from 2019. Key reasons for this sound growth include change in buyer behavior, increase in consumers’ purchasing power, and output increase in most regions of the world. Today, consumers prefer more naturally processed dairy items that are fit for quick consumption. Millennials and Gen-Z, in particular, have emerged as a leading force shaping the dynamics of the UHT milk market. The younger population seeks more naturally processed diary items that are ready for consumption and easy to store. Ultra-high temperature milk is treated at very high temperatures, devoid of preservatives, pasteurized in less amount of time, and packaged in pre-sterilized containers. This makes UHT an ideal option for younger populations who often neither have the time nor space to store or process pasteurized milk at home.
Faster lifestyles, rise in apartment or hostel dwellers, and preference for on-the-go meals further positions UHT milk as a better alternative than regular milk options. In the coming years, as key market players in the ultra-high temperature milk market race towards product differentiation amidst intense competition, new flavor combinations and lucrative offers are anticipated to float across the UHT milk market, attracting new waves of consumers.
Longer Shelf Life Aids in Building Resilient Supply Chains in the Global UHT Milk Market
Being a staple in many diets, milk is aggressively traded across regional and international markets. As of 2021, around 7% of world milk production is traded internationally. One of the reasons for this flourishing global trade is the supply-friendly nature of milk, especially UHT milk. The international trade of liquid milk is made possible and more feasible by the ability of ultra-high temperature milk and cream products to safely be shipped longer distances. Owing to the efficient thermal treatment process of UHT milk, it has a shelf life of 6-9 months, making it ideal for international trade. Moreover, it requires less refrigeration and can be kept at room temperatures. All these factors make it suitable for supply across restaurants, food chains, and the food service industry. Further, economies with poor cold chain facilities, lack of refrigeration systems, and more demand for ready-to-consume energy are extremely favorable regions for the UHT milk market. Due to these factors, emerging economies within Asia and Africa, where there exists a paucity for cold storage, are predicted to be promising UHT milk markets in the upcoming years.
Product Innovation Augments Demand for Ultra-High Temperature Milk
In terms of product type, the ultra-high temperature milk market is segmented into flavored and unflavored products. Unflavored UHT milk can be utilized in or combined with other meal or beverage preparations – the reason why consumers prefer it over various flavored options in the market. Further, compared to flavored UHT milk, the unflavored variety has a longer shelf life. Consequently, the market for unflavored ultra-high temperature milk is expected to register a higher growth over the assessment period.
On the other hand, flavored UHT milk is set to register the fastest growth rate during the forecast period. The main flavor profiles sought by consumers include chocolate, banana, strawberry, vanilla, among some others. It is anticipated that as the modern consumer consistently advances towards more natural and ready-to-use dairy items, the global ultra-high temperature milk market is set to grow at a steady pace throughout this decade.
Leading Vendors Turn to Online Platforms & Social-Commerce to Boost UHT Milk Sales
Over the past few years, especially during the COVID-19 pandemic, online marketplaces have evolved into fundamental sales channels for the foods and beverages industry. In the case of the ultra-high temperature milk market, digital marketing campaigns have redefined the way UHT milk manufacturers generate sales and engage with existing audiences. For instance, brands such as Fonterra Anchor (New Zealand) and Amul (India) have launched premium UHT milk varieties that are readily available across leading and emerging e-commerce platforms. The exports of dairy products are significantly higher in New Zealand, the United States, and the European Union, the regions being the top three dairy exporters of the world.
In the next few years, the global ultra-high temperature milk market is set to witness significant expansion majorly owing to a rise in demand in Europe. In this region, higher purchasing power, strong cold chain architecture, and greater per capita consumption of dairy products are the primary growth drivers of the UHT milk market.
By 2026, Europe is poised to become the leading regional market in the global UHT milk market. Whereas, second only to Europe, demand for ultra-high temperature milk is predicted to increase in Asia Pacific; here, countries with high dairy consumption, such as India, Japan, and China, are on track to be the leading players in Asia Pacific’s UHT milk market. Competitive strategies for market growth in these regions are powered by aggressive marketing campaigns, partnering for innovation, and fruitful mergers and acquisitions. Prominent market players in the global ultra-high temperature milk market include Nestle SA, Danone Group, Fonterra Co-operative Group Limited, Amcor Ltd., Bemis Company, Inc., Mother Dairy, Grupo Lala, Lactalis Group, Arla Foods, among others.
Global Ultra-High Temperature Milk Market is Segmented as Below:
By Product
Fat Content
Regional Outlook
Key Elements Included In The Study: Global Ultra-High Temperature Milk Market
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