Yoga Clothing Market

Increasing acceptance of yoga as a routine workout promoting health remains instrumental in driving the sales of various yoga clothing. Not only restricted to few countries, yoga exercised has proliferated across the globe with millions of individuals practicing the sport regularly. This shift in change towards yoga which stimulates mind stability apart from physical fitness is mainly owing to lifestyle diseases among individuals. Due to bushy lifestyle, individuals are facing inappropriate diets with less or no exercise patterns. This has created concerns apropos to occurrence of diseases such as obesity, diabetes and other cardiovascular disorders leading to fatal conditions, even death. In this background, growing awareness regarding physical and mental stability and significant proliferation of yoga continue to influence the demand for yoga gear such as yoga clothing.

Study says that the global yoga clothing market stood at around US$9 billion in 2020 and is expected to grow at a rate of more than 8% in the next six years to touch a valuation of over US$ 39 billion.

Increasing Adoption of Fitness Applications to Influence Yoga Clothing Market Growth

Technology has revolutionized almost every field by transforming the way business operations are carried out. Since recent past, various types of fitness applications are being made available to individuals on platforms such as apple and android. Using these applications, new variants of yoga clothing can be marketed and appropriately positioned in the targeted audiences’ mind, in turn influencing their sales. Individuals are more reliant on convenient options and such applications offer the much needed convenience by portraying information that can lead to buying decisions. Increasing use of fitness applications is expected to fuel the yoga clothing market growth in the coming years. According to the World Economic Forum, users of fitness applications increased by around 24% in the second quarter of 2020 as compared to quarter one. This is further supported by increasing network of fitness gyms and studios via online platforms, which is fuelling the adoption of fitness applications. This technologically supported factor is expected to result in a momentous surge in demand for yoga clothing in the years to follow.

Inclusion of Yoga in Health Clubs to Augment Demand for Yoga Clothing

Growing number of health clubs worldwide on the back of increasing participation of individuals in physical training has been observed. Growing concerns regarding health problems has translated into increasing health consciousness among individuals, making them carry out workouts. Moreover the trending yoga workout regimes have embossed a positive image on the individual’s mind. In this backdrop, fitness clubs are incorporating yoga exercises in their usual regimes. That said, increasing number of fitness clubs coupled with people participation in yoga in fitness clubs and studios is expected to augur well for the yoga clothing market. For instance, according to International Health, Racquet & Sports Club Association, in 2020, over 210,000 fitness facilities were there worldwide. This factor is expected to complement the sales and demand of yoga clothing at a higher scale.

Asia Pacific Likely to Reign Supreme in the Yoga Clothing Market

The demand for yoga clothing across emerging economies in Asia Pacific region is expected to witness a spike in the years to follow. Increasing popularity and importance of healthy lifestyle among the working individual segment in counties such as China, Japan, Indonesia and India continues to influence the adoption of yoga exercises in turn bolstering growth of the yoga clothing market. By using yoga clothing, it becomes convenient and easier to make stretches and other yoga moves. Flexibility and comfort provided by yoga clothing has triggered its demand among skilled yoga performers and individuals alike. This aspect coupled with growing population in Asia Pacific is poised to drive the growth of the yoga clothing market in the region.

Yoga Clothing Market: Competitive Landscape

Key players in the yoga clothing market are focusing their efforts on launching new products in order to gain competitive advantage. For instance, in 2020, Nike launched new yoga collection apparel. This is the first yoga clothing portfolio of the company which is expected to improve its position in the market. Likewise, in October same year, Mango launched the active wear capsule collection which is designed for yoga, meditation and dancing activities. In addition, internationally reputed brands involved in fashion and clothing are acquiring potential high growth yoga clothing brands in a bid to enhance their product portfolio and eventually market position. For instance, in 2021, US clothing company Levi Strauss acquired Beyond Yoga which a US based lifestyle and athletic apparel brand.

Few of the players in the yoga clothing market include Adidas, Athleta Inc., Nike, Under Armour Inc., Puma SE and Alo Yoga.

Global Yoga Clothing Market is Segmented as Below:

By Product Type

• Top Wear
• Bottom Wear

By End User

• Men
• Women

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• E-Commerce
• Others

By Region

• North America

• U.S.
• Canada
• Mexico

• Europe

• UK
• France
• Germany
• Russia
• Rest of Europe

• Asia Pacific

• Japan
• South Korea
• India
• China
• Rest of Asia-Pacific

• LAMEA

• Latin America
• Middle East
• Africa

Key Elements Included In The Study: Global Yoga Clothing Market

• Yoga Clothing Market by Product/Technology/Grade, Application/End-user, and Region
• Executive Summary (Opportunity Analysis and Key Trends)
• Historical Market Size and Estimates, Value, 2018 - 2021
• Market Value at Regional and Country Level, 2022 - 2029
• Market Dynamics and Economic Overview
• Market Size in Value, Growth Rates, and Forecast Figures, 2022 - 2029
• Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
• Regional and Product/Grade/Application/End-user Price Trends Analysis
• Value Chain and Five Force’s Analysis
• Regional/Sub-region/Country Market Size and Trend Analysis
• Company Market Share Analysis and Key Player Profiles

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