The celiac disease market received a 720 million US dollars valuation in 2021 and is expected to witness much more growth in the coming years.
Market Overview
The market for celiac disease is expected to grow at a CAGR of 9.18% till 2030. In the case of celiac disease, both the market for celiac disease drugs and gluten-free products adds to this CAGR.
Over the past decade, more people are beginning to give autoimmune diseases their due importance. In the case of celiac disease, gluten is the main culprit. It is commonly found attacking the small intestine's membrane and causing an immune response that deteriorates the villi in the small intestine. Over time, this affects the body's ability to absorb minerals, vitamins, and nutrients, thus leading to malnutrition.
The growth in the market for celiac disease can be attributed to a variety of factors. However, rising awareness can be given the most importance. An increase in awareness has allowed more companies to invest in drugs for celiac disease and the market for gluten-free products that can promote a better quality of life for patients.
Key Findings
Market Drivers
Rise in Celiac Disease Patients
The rise in popularity of gluten-free products as well as an increase in the incidence of celiac disease, has led to numerous clinical trials in the past. These have attempted to understand why more people reported celiac disease in the past decade.
It appears that people with celiac disease might have a gut microbiome that is different from others. Genetic analysis has also led to interesting results, such as the discovery of the D Q8 gene found in many patients with the disease. Scientists now believe that our environment, as well as the decisions our ancestors took, might have affected our microbial diversity.
Lesser microbial diversity can result from antibiotic intake, more c-sections, low nutrition, and the general air quality. As patients of celiac disease rise, the market grows.
Shift in Attitudes Regarding Celiac Disease
In the past, people might not have known much about celiac disease. However, the technological revolution allows us to gain much more awareness about diseases than before. It also encourages more patients to recognize symptoms and get diagnosed before the disease harms their gut.
The more people understand gluten allergies, the more they encourage patients with the disease to get diagnosed and switch to an alternate lifestyle. People are also beginning to recognize the harm of excessive gluten consumption and make better lifestyle choices.
Market Opportunities
Expansion of Gluten-Free Products
The post-pandemic era has encouraged the world to focus inwards on their immune system. This immunity either helped or hindered recovery from the coronavirus some years ago.
One popular trend has been the increasing adoption of a gluten-free diet. Some people believe a gluten-free diet can increase immunity regardless of gluten intolerance. This has been beneficial for patients with celiac disease as they experience an influx of gluten-free products in supermarkets worldwide.
Research and Development of Testing and Treatment Options
The market for celiac disease has experienced a boom over the years as diagnosis gets much easier. Diagnostic techniques include genetic testing that allows patients to accurately understand their diagnosis. Most patients are able to detect and manage their symptoms much earlier than before.
Moreover, research and development in the recent past have led to more treatment options for the disease. Today, patients can expect more drugs and immunotherapies that provide them with more than one solution. This has also led to more growth.
Market Challenges
Lack of Awareness in Patients with Celiac Disease
Despite the rising awareness, many patients around the globe still don't have a proper understanding of celiac disease. Often, symptoms may go undiagnosed, and individuals might not be able to deduce whether a visit to the hospital is warranted.
When left untreated, celiac disease can pose a lot of other issues and morph into worse illnesses. Professionals in the healthcare industry must work on building awareness of the disease and educating people on common symptoms that should encourage them to visit a doctor.
Quality Control and Compliance
Since most gluten-free products are created and marketed for individuals with gluten intolerance, a great emphasis is placed on avoiding cross-contamination. Strict quality control checks may often lead to more products getting rejected before they have been released into the market.
This poses a great issue for food manufacturers as they need to leap through multiple hoops to get that gluten-free labeling. Moreover, maintaining product quality over time can also become difficult, decreasing product competitiveness.
Regional Coverage
North America
Latin America
Europe
Asia Pacific
Middle East & Africa
As of 2022, North America leads the celiac disease market. This isn't just due to a higher incidence of celiac disease reported in the region but also due to the production of various drugs and gluten-free products. Europe is a close second, with a significant market share recently developed through increased awareness and government initiatives to counter the disease.
Company Recent Development
Significant research conducted in recent times, along with insights into the disease, has led to a plethora of products being developed to counter it. The companies listed above have established their place in the market through acquisitions, mergers, and, most importantly, research that has led to a revolution in the market for celiac disease. With new research providing insights into the cause and treatment of the disease every day, we can expect much more development in the future.
However, efforts are required to ensure increased awareness of the disease and visitation to the hospital for early detection and diagnosis. Moreover, quality control methods and regulations are needed to prevent cross-contamination and allow for an increased quality of life among patients with the disease.
Considering the volatility of business today, traditional approaches to strategizing a game plan can be unfruitful if not detrimental. True ambiguity is no way to determine a forecast. A myriad of predetermined factors must be accounted for such as the degree of risk involved, the magnitude of circumstances, as well as conditions or consequences that are not known or unpredictable. To circumvent binary views that cast uncertainty, the application of market research intelligence to strategically posture, move, and enable actionable outcomes is necessary.
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