Gluten-Free Food Market

Outlining an upward growth trajectory, Fairfield Market Research anticipates a promising CAGR for the global gluten-free food market through the next few years.

Market Analysis in Brief

The gluten-free food market growth is primarily driven by the rising prevalence of gluten intolerance and celiac disease. Growing concerns regarding such conditions coupled with the general trend of individuals adopting healthy lifestyles, is influencing the adoption of gluten-free products. This is due to the fact gluten-free food has several perceived health benefits including improved digestion and reduced inflammation. Notably, in recent years, the food processing industry has become technologically advanced, facilitating the manufacturing of innovative gluten-free products with improved taste and texture. Moreover, due to the rise in disposable income, consumers are even willing to spend more time on premium gluten-free products. The forward momentum of these trends is forecasted to take the global gluten-free food market to sound maturity.

Key Report Findings

• The global gluten-free food market is poised to reach approximately US$6 Bn by the end of 2023
• Bakery products segment to gain significant traction in the global gluten-free food industry
• Demand for ready-to-eat food is increasing, and consumer preference is shifting toward low-fat and organic baked goods
• North America to retain dominance

Growth Drivers

Increased Consumer Reliability on Convenience Food Items

In modern times, consumers are faced with heavy workloads and follow hectic schedules. To maintain their health amidst such faced-paced lifestyles, consumers are seeking convenient and ready-to-eat food that has high nutritional value and also aligns with their dietary requirements. In addition to this, the increase in women's workforce across organisations has translated into increased dependency on ready-to-cook meals. Several gluten-free products offer such convenience without compromising on taste.

Furthermore, key participants in the gluten-free food market are innovating new products inspired by world cuisines to meet this soaring demand for ready-to-eat meals. Consequently, the global gluten-free food market is expected to gain significant momentum in the near future.

Growing Health Consciousness, and Intensified R&D Efforts

Over recent years, consumers' dietary preference has shifted drastically. Gluten-free diets are gaining traction as a lifestyle choice due to the perception that gluten-free food offers health benefits. This in turn is facilitating gluten-free food market expansion. In this business scenario, several vendors are investing in research and development to improve the taste, texture, and quality of gluten-free food. Thus, as products that combine both taste and nutrition, gluten-free food is rising to prominence. Against this backdrop, the global gluten-free food market is set to grow at an unabated rate in the upcoming years.

Growth Challenges

Limited Product Availability, and High Costs

In several regions, the availability of gluten-free products remains limited as compared to conventional food items, posing a challenge for individuals seeking to maintain a gluten-free diet. Apart from this, gluten-free products tend to be on the more expensive side than their gluten-free counterparts. This is owing to the high cost involved in the production and manufacturing processes of the gluten-free product.

Furthermore, removing gluten from food items can drastically impact the texture, and taste of food items. These are some of the key factors that are expected to constrain the global gluten-free food market growth.

Overview of Key Segments

Bakery Products to Capture a Prominent Share

Gluten-free bakery products are witnessing remarkable popularity among consumers. With gluten-free bakery products, consumers get to savour baked goods without compromising their health. Most gluten-free bakery products are considered to be clean-label due to their natural and organic ingredients. This has furthered the demand for such bakery products. Recognizing the demand for such products, bakery start-ups have incorporated gluten-free bread into their menus.

Additionally, the availability of gluten-free bakery products at affordable prices is expected to propagate strong growth waves across the overall gluten-free food market.

Convenience Stores to Emerge as a Key Distribution Channel 

The global gluten-free food market has multiple distribution channels including convenience stores, supermarkets & hypermarkets, specialty stores, and online platforms. Over the foreseeable period, the convenience store segment is anticipated to be the major contributor to the market growth. This is primarily owing to the ease of purchase offered to consumers by convenience stores.

Moreover, consumers have a holistic shopping experience at convenience stores. Additionally, convenience stores are plenty in number as they are located at short distances for customer comfort. Such stores also help manufacturers to launch their products in the market and cater to a large consumer base.

Regional Landscape

North America Tops with Rising Concerns, and Awareness Regarding Celiac Disease

North America is expected to hold a lion’s share in the global gluten-free food market. This is mainly attributed to the increased awareness regarding the health benefits of gluten-free products including easing digestive ailments, lower cholesterol levels and less fattening. In addition to this, local consumers are increasingly seeking nutritious food items due to concerns about developing celiac conditions. The incidence of celiac disease is growing rapidly in the region with 83% of Americans diagnosed with celiac disease.

Additionally, the increased accessibility at almost every grocery shop is contributing to heightened consumption. The cumulative force of these factors is likely to steepen the growth curve for the gluten-free food market in North America.

Competitive Landscape – Gluten-Free Food Market

The expansion of the global gluten-free food market has intensified competition among key participants. Being steadfast in this situation, several market players are adopting numerous business strategies to maintain their market position. For instance, a number of startup bakeries are now offering gluten-free bread. Meanwhile, several manufacturers have leveraged sustainable and low-impact crops to produce gluten-free products.

Many start-ups are also concentrating on exploiting neglected crops such as coconut as it requires less water to grow and is rich in amino acids. Another market trend involves the increased prominence of plant-based gourmet bars that are protein bars without gluten. These bars are casein-free, lactose-free, and gluten-free and include whey protein in addition to organic raw almonds.

Key Players

Some of the prominent players in the global gluten-free food market include Conagra Brands, Inc., The Hain Celestial Group Inc., General Mills Inc., Kellogg Co., The Kraft Heinz Company, Hero AG, Barilla G. e R. Fratelli S.p.A, Seitz glutenfrei, Freedom Foods Group Limited, Ecotone, Koninklijke Wessanen N.V, Mondelez International Inc, Quinoa corporation, The Kraft Heinz Company, and Valeo food group.

Regional Classification of the Global Gluten-Free Food Market is Listed Below:

North America

• U.S.
• Canada

Europe

• Germany
• France
• Spain
• U.K.
• Italy
• Russia
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Southeast Asia
• Rest of Asia Pacific

 Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East and Africa

• GCC
• South Africa
• Rest of Middle East & Africa

*Regions and countries are subject to change based on data availability.

Key Elements Included In The Study: Global Gluten-Free Food Market

• Gluten-Free Food Market by Product/Technology/Grade, Application/End-user, and Region
• Executive Summary (Opportunity Analysis and Key Trends)
• Historical Market Size and Estimates, Value and Volume, 2018 - 2022
• Volume Consumption at Regional and Country Level, 2023 - 2030
• Market Dynamics and Economic Overview
• Market Size in Value and Volume, Growth Rates, and Forecast Figures, 2023 - 2030
• Competitive Intelligence with Financials, Key Developments, and Portfolio of Leading Companies 
• Regional and Product/Grade/Application/End-user Price Trends Analysis
• Value Chain and Five Force’s Analysis
• Regional/Sub-region/Country Market Size and Trend Analysis
• Company Market Share Analysis and Key Player Profiles

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