Psyllium Products Market

The global market for psyllium products registered a valuation of around US$215 Mn and is poised to witness much more growth in the coming years. 

Market Overview

Although North America has maintained leadership in the revenue generated by the psyllium products market, it is India that takes the lead in production at a global level. Over the past few decades, psyllium products have entered many households worldwide as a natural laxative for people with digestive issues.

This isn't the only benefit of psyllium products. They have also been known to maintain a healthy cholesterol level, prevent diarrhea, regulate blood sugar, and aid in weight loss. Due to the transition, the post-pandemic era encouraged more people to rely on natural remedies and psyllium products.

The market for psyllium products may reach around 525 million US dollars by the end of 2029. This increase in popularity in the coming decade can be attributed to an increased usage of psyllium husk and powder in home remedies for indigestion. Psyllium husk is also easy to consume and can help prevent heart disease, which may be another cause for its increase in popularity.

Key Findings

• Psyllium products are slowly but surely beginning to gain popularity due to multiple applications in the medical industry. This includes psyllium-coated tablets that disintegrate much faster than others and provide a better option for people with gluten allergies. This also aligns with the post-pandemic interest in building immunity as more and more people are inclined to invest in their health and avoid diseases.
• The health benefits of psyllium are creating new opportunities in the market. It encourages people to incorporate psyllium into their diets for multiple purposes. Moreover, the cosmetics and skincare market is also jumping on the bandwagon, with people supporting vegan and gluten-free skincare options.
• However, the supply of psyllium has been affected by natural disasters and a lack of production in the past, which may inflate prices. This may encourage producers to rely on counterfeit raw materials, which poses a danger to the popularity of the psyllium husk in the future.
• North American markets lead in the revenue generated by the psyllium market. However, the production is majorly led by Asian countries. Companies have recently taken initiatives to increase the production of psyllium globally. However, more effort is required to make it affordable and accessible.

Market Drivers

Applications in the Medical Industry

The world has begun to move towards a gluten-free diet. The medical industry has followed suit with a preference for psyllium-coated disintegrants in medicinal tablets. Over the past couple of years, the pharmaceutical industry has also noticed increased demand for psyllium.

Many producers have begun investing in psyllium husk and powder to produce coatings for tablets that are easily digestible. In some cases, psyllium husk is also produced in tablet form as a fiber supplement for people with digestive issues.

The Post-Pandemic Interest in Building Immunity

Psyllium products aren't just used for gastrointestinal health. During the pandemic, a reduced immune response had been known to lead to more drastic effects of the virus. Thus, people resorted to certain home remedies to build and boost their immunity.

One of the most popular remedies was the increased usage of psyllium products, including supplements and powder. This is being used to date to fight diseases such as the common cold and some variants of the coronavirus.

Market Opportunities

The Health Benefits of Psyllium

For many consumers, psyllium has a variety of gastrointestinal health benefits. It also provides much-needed nutrition for the body with proteins, vitamins, minerals, and antioxidants, allowing it to build a better immune response over time.

Furthermore, the rising attraction for gluten-free products pushes consumers towards psyllium, a great alternative. More and more consumers are focusing on a healthy diet to solve issues such as fatigue and loss of concentration. A gluten-free diet helps achieve focus in some cases and can even ease gastrointestinal issues.

The most popular usage of psyllium is for its laxative properties, which allow many consumers to add more fiber to their system and detox. This is true for people suffering from constipation or cardiovascular disease.

The Introduction of Psyllium to the Market for Cosmetics and Skincare

The market for cosmetics hasn't just grown but has transitioned unexpectedly. Today, people are beginning to prefer skincare products that are cruelty-free and also ones that don't contain products that trigger allergies. This often includes gluten.

With greater disposable income, people can afford more high-end skincare products. Online trends and the rising popularity of influencers have also pushed many people towards self-grooming.

The usage of psyllium-based products allows for better skin health as they add more vitamins and nutrients, not just to the surface but also beyond the different layers of the skin. Moreover, psyllium husk can also have a soothing effect on the skin, reducing the irritation associated with rashes and acne. Thus, psyllium has a lot of applications in the market for cosmetics and skincare products.

Market Challenges

Counterfeit Products

In some cases, maintaining purity in psyllium can become challenging. Since psyllium is obtained from the Plantago Ovata plant, it requires certain growing, harvest, and processing methods to maintain the quality of the product.

Without proper checks in place, psyllium husk might not be obtained in its purest forms. Contamination can lead to counterfeit, low-quality products with negative effects.

Supply and Affordability

Since the psyllium husk is sourced in unique regions of the world and is grown in certain conditions, it is important to maintain a steady supply and storage regimen. This allows companies to maintain the related costs and ensure affordability for all.

A reduction in supply can often lead to increased prices. As global warming affects the world, flooding can reduce crop yield, thus increasing the final product's price.

Regional Coverage

North America

• US
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France

Asia Pacific

• Singapore
• Malaysia
• India
• Japan
• South Korea
• New Zealand
• Southeast Asia
• China
• Australia

Latin America

• Brazil
• Argentina
• Mexico

Middle East Africa

When it comes to the market share for psyllium, North America and Europe lead, covering more than 60% of the revenue. This is due to the increase in demand for psyllium in these regions. However, most of the production can be seen in other regions of the world, which acts as a source for the psyllium husk.

Company Recent Development

• Nature's Sunshine
• Atlas Industries
• Satnam Psyllium
• Nature's Bounty Co.
• Ispasen Remedies
• Reckitt Benckiser Group PLC
• Procter & Gamble
• Others

Introducing new players to the global market for psyllium products through raising awareness on social media has allowed for an expansion in demand and supply. These players have begun introducing more products to regions where the psyllium husk did not exist.

Moreover, innovations have also led to an increase in affordability and accessibility. Psyllium is now being incorporated into more tablets and provided to end users as digestive tablets that improve digestion and various other issues.

Further efforts are required to increase the production of psyllium raw materials to make the product more affordable. Moreover, quality checks are also required to affirm the integrity of the product.